Los Angeles, CA (March 1, 2004) - Hollywood's brightest stars dazzled in Platinum at the 2004 Academy Awards.  From sleek and sophisticated to whimsical and romantic, celebrities chose Platinum to evoke the rare and eternal feel of old Hollywood glamour. 

Charlize Theron had serious star power in her Platinum and diamond Shooting Star drop earrings by Chopard.  The "Best Actress" winner also selected a Platinum and diamond lattice cuff bracelet by the designer to celebrate her big night. 

Renée Zellweger was glowing in Platinum and diamond jewels including a necklace and bracelet by Cartier.  Platinum added a radiant touch to the "Best Supporting Actress's" white Carolina Herrera gown.

Catherine Zeta-Jones embodied the essence of a true Hollywood siren with Edwardian Platinum and diamond pendant earrings by Fred Leighton.  Julianne Moore selected the designer's Platinum and diamond briolette earrings, while Uma Thurman chose a Platinum and diamond rose cut ring.  CNN's Darren Kagen showed off Platinum Art Deco style jewelry, by Leighton, including a Platinum bracelet encrusted with emeralds and diamonds.  Fashion Police's Leon Hall looked sleek in his Platinum Art Deco clip and Platinum bracelet from the 1920's, both by Fred Leighton.

Celebrity jeweler, Neil Lane prefers Platinum when adorning his super star clients.  Liv Tyler ("Lord of the Rings: The Return of the King") oozed old Hollywood glamour in Platinum, diamond and onyx jewelry.  "Best Actress" nominee, Keisha Castle Hughes ("Whale Rider") was darling in Lane's Platinum and diamond dangle earrings.  Joely Fischer partied into the night at the Vanity Fair Oscar party in Platinum and diamond dangle earrings and a Platinum and diamond broach.  The "L Word's" Jennifer Beils sparkled in Lane's Platinum and diamond chains along with Platinum, pearl and diamond bracelets. 

Not to be left in the dark, Hollywood's leading men chose Platinum for suave red-carpet style.  Billy Crystal hosted the evening's festivities in Platinum and cabochon sapphire and "crystal" studs and cufflinks by Harry Winston.  Jude Law (Cold Mountain) worked the red-carpet with edge.  The "Best Actor" nominee wore a Platinum skull and cross bones pin by Neil Lane.  "Best Actor" nominee, Johnny Depp ("Pirates of the Caribbean") also looked debonair in Platinum.  He selected a Platinum, onyx and diamond dress set and girlfriend Vanessa Paradis also wore Platinum by Neil Lane.  Funnymen Jim Carrey and Will Smith each selected Platinum for some serious style.  Carrey wore a Platinum and diamond arrow pin on his lapel by Neil Lane, and Platinum cufflinks by Alan Freidman.  Will Smith chose Platinum and diamond cufflinks, by Neil Lane, for his smooth red-carpet look.  Pierce Brosnan took a hint from James Bond's taste for the finer things in life, his Neil Lane cufflinks were Platinum, of course. 

Patricia Clarkson ("Pieces of April") looked radiant in Platinum and diamond drop earrings by designer, Martin Katz. Djimon Honsou selected Platinum and sapphire cufflinks from Katz, for his Oscar look. 

Platinum baubles by world-renowned jeweler, Harry Winston, adorned the necks, ears, wrists and fingers of some of Hollywood's top celebrities.  Presenter, Diane Lane, was purely elegant in Platinum and diamond studs by Winston.  She also chose a Platinum and diamond ring by the celebrated designer.  Shohreh Aghdashloo, "Best Supporting Actress" nominee ("House of Sand and Fog"), dazzled in Winston's signature Platinum, diamond and ruby Stilleto Earrings.  She also wore two Platinum, diamond and ruby bracelets and a Platinum and ruby ring by the designer.  Presenter, Jada Pinket Smith, looked demure yet elegant in Platinum and diamond studs-on-wires by Winston.  Julie Andrews chose eternal Platinum and diamond cluster earrings and a Platinum and diamond pear-shaped pendant with pink diamond accents to celebrate her husband, Blake Edward's, lifetime achievement award.  Faith Hill, Gwen Stefani, Lucy Liu, Selma Blair and Erika Christensen all partied into the night in Platinum by Harry Winston.

Actor, Will Ferrell chose Platinum, iolite and diamond cufflinks by Erica Courtney.  Ferrell's wife, Vivica, selected a Platinum and diamond lace bracelet and a Platinum baby blue sapphire and diamond ring.  Jennifer Beils added Erica Courtney's Platinum and pink morganite cross ring and a Platinum and blue diamond ring to her Platinum attire.  

Jamie Leigh Curtis dazzled in Cathy Waterman's Platinum, aquamarine and diamond marquis star necklace.  An elegant Julia Roberts looked timeless in Platinum and diamond Klimt column earrings by Waterman.

Ted Casablanca (E! Entertainment) reported the red-carpet trends in an over the top Platinum Aire Traveler Timepiece accented with rows of black and white diamonds by jewelry designer, Chris Aire.  

From the red-carpet to the after parties, Platinum was truly a star at the 76th Annual Academy Awards. 

Some of the most respected jewelry houses in the world celebrate platinum as the very best, including Harry Winston, Martin Katz, Neil Lane, Fred Leighton, Erica Courtney and many more.  Platinum is prized for its Pure, Rare and Eternal qualities:

PURE:  Platinum's purity endows it with a natural white luster, which allows the true radiance of a diamond or gemstone to shine.

RARE:  Platinum is 30 times rarer than gold.

ETERNAL:  Platinum will hold a diamond or gemstone securely, now and for always.

For more information on platinum, please visit www.preciousplatinum.com.  To arrange platinum jewelry for a photo shoot, to borrow jewelry, or to interview a platinum expert or jewelry designer, please call Magnet Communications.

Media Contact:
Magnet Communications
Jessica Sands 212.367.6836/jsands@magnet.com
Niki Ostin 310.203.3044/nostin@magnet.com