Platinum Guild International USA, the U.S. marketing arm for the worldwide platinum industry, is pleased to announce its expansion with the opening of its new office in New York City. On June 14h, PGI-USA will officially become a bi-coastal operation with offices located near the nation's top jewelry and media markets, New York City and Southern California.
The increasing demands of its expanding Communications and Marketing Programs along with the goal of augmenting its position as a strategic partner to the jewelry industry highlights the need to have an east coast presence. Being geographically closer to important media and trade partners on both coasts will help facilitate communication by allowing access to information from 9:00 AM Eastern time through to 5 PM Pacific time.
The New York office will house all Marketing, Advertising and Public Relations. It will also support the west coast office by providing supplementary trade relations support for the east coast trade. The continuing PGI presence in California will focus on national trade support and operations, in addition to maintaining a west coast presence for celebrity and media outreach.
"The opening of the New York office is a logical step for PGI-USA. It is another example of PGI's commitment to continue driving consumer desire and acquisition while providing retailers and manufacturers the tools and programs they need to satisfy consumer demand." stated Michael O'Connor, Senior Vice President, Communications and Trade Relations. "Demand for platinum is at an all time high and this is due largely to the impact of media coverage on consumers. By having a presence in New York, we increase overall communication with important members of the media, will be better able to deepen relationships with east-coast platinum partners and most importantly, keep platinum's pure, rare and eternal qualities top-of-mind with both trade and consumer".
Effective June 14th, 2004 the PGI-USA New York office can be reached at (212) 404-1600. The address of the new office will be: 500 Fifth Avenue, Suite 5120, New York, NY 10110.
About Platinum Guild International USA
Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry.
For more information on Platinum, please visit www.preciousplatinum.com.
Contact
Antonia Caamaño
Platinum Guild International USA
(212)404-1604/acaamano@pgiglobal.com |
