Platinum Guild International USA is pleased to announce the appointment of Michelle Peranteau as Marketing Communications Manager for PGI-USA, the U.S. jewelry marketing arm for the worldwide platinum jewelry industry. In her new position Peranteau will report to Michael O'Connor, Senior Vice President, Communications and Trade Relations and join PGI for the official launch of their new headquarters in New York, scheduled to open mid June 2004.
"We are thrilled to have Michelle join the PGI team", commented Michael O'Connor. "Michelle's knowledge and targeted experience make her a valuable asset to the execution of PGI-USA's new marketing strategies. This is a very exciting time for PGI-USA. It has been a year of exhilarating changes with the recent brand launch, new retail and manufacturing programs, great success of our advertising campaign and the opening of our new east coast office. Michelle is a welcome addition and will become an important part of PGI's continued success."
Peranteau joins PGI-USA from LAGOS, Inc, where she served as Director of Marketing Communications. While at LAGOS she effectively created and directed annual communications programs that generated brand awareness and increased sales for the Philadelphia based designer. Among these programs, Michelle developed and executed LAGOS' sales training program, which educated buyers and sales associates about the LAGOS brand and how to sell the product. In addition, Peranteau spearheaded product placement efforts which landed LAGO's jewelry on some of Hollywood's top TV celebrities such as Sex and the City's Cynthia Nixon, as well as the cast of Will & Grace and the West Wing. Most recently, Peranteau took part in the launch of LAGOS' new nationwide advertising campaign.
Peranteau's ten years of marketing and communications experience also includes work with high-profile organizations such as Campbell's Soup Co., Primestar ® Satellite TV, and the Children's Hospital of Philadelphia.
As Marketing Communications Manager, Peranteau will be responsible for the development and execution of PGI-USA's communications programs as well as the development of merchandising point of purchase materials. She will also manage PGI's consumer research, awareness and tracking studies and be responsible for insuring compliance of all materials with Platinum Guild International's brand image for the world's most precious metal.
About Platinum Guild International USA
Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry.
Contact:
Antonia Caamaño
Platinum Guild International USA
(212) 404-1604
acaamano@pgiglobal.com |
