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Press Releases
15 October 2008
Platinum Guild International Executes Multi-media Marketing Campaign: Both Consumer and Trade Benefit
This year, Platinum Guild International (PGI) placed an emphasis on marketing and PR as a effective vehicle to educate the consumer and trade on the importance and desirability of Platinum. As a result, PGI designed a creative media campaign across broadcast, print and online to ensure Platinum's presence on a local and national level.
23 September 2008
World's Biggest Television Stars Go Platinum At The 60th Primetime Emmy Awards
From stackable bracelets and large statement necklaces, to stud earrings and watches, the world's hottest television stars (women and men) sparkled in millions of dollars worth of pure Platinum bling at the 60th Primetime Emmy Awards.
04 September 2008
PGI Hosts Its Annual Emmy Awards Red Carpet Platinum Jewelry Preview
Hollywood's Top Celebrities Select Platinum Jewelry to Wear During the 60th Annual Primetime Emmy Awards as they Experience the Breakthrough Luxury Skin Cream, Platinum Rare, from La Prairie
29 July 2008
Platinum Guild International Announces Winner of the Martha Stewart Weddings 2008 "3-Platinum Bridal Ring Display Challenge"
Platinum Guild International (PGI) and Martha Stewart Weddings are pleased to announce the winner of the 2008 "3-Platinum Bridal Ring Display Challenge," a national Platinum merchandise display contest.
06 June 2008
2008 JCK Goes Platinum
Retailers looking for designs in Platinum did not need to search far at the 2008 JCK show. Platinum, prized for its pure, rare and eternal qualities, had an increased presence at this year's show.
05 June 2008
Top Designers Awarded At The First Platinum Couture Style Challenge At The Couture Show 2008
Judged by top jewelry and fashion editors and Hollywood stylists, contest awards six distinguished Couture exhibitors for their unique Platinum pieces
18 April 2008
Platinum Guild International Launches Platinum Couture Style Challenge at the Couture Show 2008
Platinum Guild International (PGI-USA) announces a new style challenge and contest launching at Couture, North America's premier jewelry event, held May 28th - June 2nd, 2008 at the Wynn hotel in Las Vegas.
03 April 2008
Viva Las Vegas!
Platinum Guild International Launches New Programs at the 2008 JCK Show
03 March 2008
Platinum Continues To Be The Choice For Celebrity Engagements And Weddings
Celebrity couples are known to host the most glamorous and exclusive weddings -- 2007 proved to be no different.
24 February 2008
World's Biggest Movie Stars Go Platinum At The 80th Annual Academy Awards
Old Hollywood Glamour is back! This Sunday, the world's hottest film stars sparkled in millions of dollars worth of pure Platinum bling at the 80th Annual Academy Awards.
13 February 2008
Platinum Guild International Unveils New Multi-Million Dollar Marketing Initiatives To Support Key Retailers In 2008
In 2007, Platinum Guild International's (PGI-USA) multi-million dollar marketing program increased visibility and awareness of Platinum at both the trade and retail level.
01 February 2008
Platinum Continues To Be The Choice For Celebrity Engagements And Weddings
Celebrity couples are known to host the most glamorous and exclusive weddings -- 2007 proved to be no different.
15 January 2008
Platinum Guild International USA Names Heather Zachary Rogoff as Manager of Public Relations
Platinum Guild International USA, the marketing arm for the Platinum jewelry industry, proudly announces Heather Zachary Rogoff appointment as Manager of Public Relations.
21 December 2007
Hollywood's A-Listers Continue To Go Platinum In 2007
Celebrity couples are known to host the most glamorous and exclusive weddings. This year has proven no different.
06 December 2007
The Platinum South African Experience
Platinum Guild International hosts a trip of a lifetime for jewelry retailers and manufacturers.
14 November 2007
American Bridal Consumers Continue To "Go Platinum"
Demand for Platinum Remains Constant Despite Higher Price
05 November 2007
Strategic Marketing Equals Strong Earnings This Holiday Season
Jewelry Trade Members Receive Big Payoff working with Platinum Guild International
16 October 2007
Rise And Shine With Platinum Guild International USA
New PGI-USA Breakfast Series Shows Key Jewelry Trade Leaders How to "Take Back the Wedding"
21 September 2007
World's Biggest Television Stars Go Platinum At The 59th Primetime Emmy Awards
From cuff bracelets and drop earrings, to tie accents and watches, the world's hottest television stars sparkled in millions of dollars worth of pure Platinum jewelry at the 59th Primetime Emmy Awards.
21 August 2007
"I Do" With Glamour Magazine
Glamour "Brides to Be" were challenged to submit a personal video telling why Platinum is their first choice for an engagement ring, how they let their significant other know they prefer Platinum and sharing the moment when they knew their love went Platinum.
16 August 2007
"Show Me The Platinum"
"Show me the Platinum" is an exciting incentive contest designed for Platinum bridal jewelry manufacturing sales representatives and jewelry retailers.
01 May 2007
Platinum Technical Training Road Show Kicks-Off This August
Great Opportunity for Bench Jewelers to Improve their Skills and See the Latest in Platinum Technology
01 March 2007
The Academy Award For Best Actor Goes To A Man Dressed In World's Best Metal, Platinum
Forrest Whitaker accepts his Oscar for best actor wearing Platinum cufflinks, shirt studs and watch
30 January 2007
Manufacturers And Retailers Report Huge Benefits From Preferred Platinum Partner Program In 2006
Preferred Platinum retailers reporting volume sales increases of up to 20 percent
16 January 2007
World's Biggest Film And Television Stars Go Platinum At The 64th Annual Golden Globe Awards
The world's hottest film and television stars sparkled in millions of dollars worth of pure Platinum jewels at the 64th Annual Golden Globe Awards
13 December 2006
Platinum Sales Prove To Be Highly Profitable For Retail Stores
Platinum jewelry ranks above national average in gross margins for jewelry
27 November 2006
PGI-USA Expands Consumer Websites To Drive Traffic Into Platinum Retail Stores
PGI-USA Adds 'Find A Retailer' Section to Preciousplatinum.com and Engagementguide.com
30 October 2006
PGI Hosts Its Annual Red Carpet Platinum Jewelry Preview To Coincide With The 2007 Golden Globe Awards
Designers showcase their brand to the world through Hollywood's glamorous red carpet
30 August 2006
From Head To Toe...World's Biggest Television Stars Go Platinum At The 58th Annual Primetime Emmy Awards
From hair pins and large hoop earrings to bangles and candy-colored toe rings, the world's hottest television stars sparkled in millions of dollars worth of pure Platinum bling at the 58th Annual Primetime Emmy Awards
09 August 2006
Industry Reports Increased Sales Of Platinum Jewelry In 2006
Industry Brands Gaining Increased Profits Through Sales of Platinum
04 August 2006
Platinum Technical Support Now Available Online
Access valuable Platinum technical information at your own convenience, now on platinumguild.com
13 July 2006
Platinum Technical Training Road Show To Launch In July
Great Opportunity for Bench Jewelers to Improve their Skills with the Platinum Technical Training Road Show
01 June 2006
PGI Morning Show Celebrates Passion For Platinum And Challenges Industry To Go Platinum With The Three-Ring Sale
It was the last thing that the over 500 guests of an invitation-only breakfast show expected at 7:30 in the morning.
24 May 2006
JCK Las Vegas 2006 To Go Platinum
Platinum Pavilion offers breadth of new Platinum product, Platinum iPod giveaways and much more!
26 April 2006
PGI Partners With Clothes Off Our Back To Support Children's Charities
Platinum Guild International USA (PGI-USA) partnered with the Clothes Off Our Back Foundation for their annual Hollywood Awards Show charity, rolling auction.
24 March 2006
Your Next Customer Could Come From Engagementguide.com
Visitors devoting over 30 minutes to the site in their search for engagement rings
06 March 2006
Platinum Dominates The Red Carpet At The 78th Annual Academy Awards
World's Biggest Movie Stars Command Pure Platinum to Achieve Winning Looks
02 February 2006
Holiday Sales Reports Predict Positive Platinum Sales Momentum For 2006
Retailers indicate that the higher platinum prices are not deterring valuable customers
30 January 2006
Celebrities Show Their Heart Of Platinum By Signing Precious Platinum Jeans For Charity
Gekko Brand Partners With Platinum Guild International to Raise Funds for Children's Charities
27 January 2006
Platinum Guild International Unveils Brand New Bridal Push For 2006
New campaign includes brand new tag line and imagery to reflect modern views of love
16 January 2006
All That Glitters Is Platinum At The 63rd Annual Golden Globe Awards
Hottest Stars Shine in Most Precious Metal
16 January 2006
Platinum Guild's Red Carpet Jewelry Preview Proves Platinum Is Metal Of Choice For The Red Carpet In 2006
2006 PGI Red Carpet Jewelry Preview Continues to Generate Record High Number of Direct Platinum Jewelry Loans to Celebrities for Golden Globe Awards
01 January 2006
Stars To Find Winning Looks For The Academy Awards In Pure Platinum
Platinum Guild International To Host Annual Red Carpet Platinum Jewelry Preview
01 January 2006
Platinum Guild International Hosts Annual Red Carpet Platinum Jewelry Suite For 2006 Golden Globe Awards
Unique Platinum Jewelry Sure to Add Glamour to Celebrities Red Carpet Look
01 December 2005
Platinum Technical Training Tour Lures Large Crowds In 2005
Record Attendance Show Continuing Need for Technical Information on Working With Platinum
10 November 2005
Platinum Guild International Promotes Jenny Luker To Senior Vice President
Continuing Emphasis on Strategic Direction for PGI-USA's Trade Programs
08 November 2005
Platinum's Chain of Events
Retailers Nationwide are Seizing the Platinum Opportunity, Generating Higher Profits and Gaining New Customers!
02 November 2005
New Platinum Jewelry Trends Encourage Brides To Take It Personal On Their Big Day
More Personalized Weddings Increase Demand For More Meaningful Platinum Bridal Jewelry
01 October 2005
Recap Of Successful 2005 Advertising Campaign Spotlights Platinum Guild International As Strategic Partner To Industry
Program Influences an Audience of Over 500 Million
29 September 2005
Platinum Guild International Partners With Clothes Off Our Back
Platinum Polish Is Auctioned For Purely Wonderful Causes
19 September 2005
Platinum Guild's Suite Success
2005 Emmy Red Carpet Preview Generates Record High Number of Direct Platinum Jewelry Loans to Celebrities for 57th Annual Emmy Awards
18 September 2005
Platinum Dominates The Red Carpet at the 57th Annual Emmy Awards
Television's Hottest Stars Rely on Pure Platinum to Create the Most Glamorous Looks of the Season
15 August 2005
Platinum Guild International Hosts Annual Red Carpet Jewelry Suite For Emmy Awards in Hollywood
Celebrity Stylists Select From an Array of Unique Platinum Designs From World's Top Designers
08 August 2005
More Jewelry Designers and Manufacturers Seizing Platinum Opportunity in 2005
Is Platinum's premium price an obstacle or an opportunity?
22 July 2005
Platinum Guild International Creates Cosmic Match
Cosmopolitan Magazine Promotion that Features Platinum Bridal Designs Delivers Stellar Results
15 July 2005
Don't Miss Platinum Bench Seminars This Fall!
PGI-USA's Technical Road Show Joins Bench Jewelers "Show Me How" Seminars
27 June 2005
Successful Platinum Sales Training Program Now Available on DVD
DVD Offers Effective Training Tools For Increased Platinum Sales
08 June 2005
The Precious Platinum Trends of JCK
Platinum proves perfect metal of choice for jewelry designs at JCK
01 June 2005
Platinum Guild International Announces New Ad Partners to Join National Marketing Campaign for 2005
Ads in Top Consumer Publications for the Chosen Platinum Partners Is a Promising Opportunity
25 May 2005
Platinum Guild International to Unveil World's First Platinum Nail Polish Bottle at 2005 JCK Show - Las Vegas
Special Inaugural Bottle to be on Exhibit
17 May 2005
Buy Platinum Jewelry: Win a Fabulous Platinum Vacation!
2005 JCK Platinum Pavilion to Offer Luxurious Vacation Get-Away Sweepstakes to Cayman Islands
30 April 2005
From Basel to the World
Global Platinum Jewelry Styles to Make a Big Impact on USA's Fashion Jewelry Trends
20 April 2005
Platinum Guild International USA Launches Two Online Resources Dedicated to the Man and Woman Bridal Consumer
Latest Online Resources To Include One-of-a-kind Men's Engagement Website
19 April 2005
New Platinum Privileges Program Proves Membership Has Its Privileges
Platinum Guild International USA (PGI-USA) is pleased to announce the launch of The Platinum Privileges Program, the latest marketing tool designed to raise awareness for Platinum
30 March 2005
Men Don't Sweat It! Platinum Guild International USA Helps Men Choose the Perfect Ring...And Even Pop The Question!
Platinum Guild International USA (PGI-USA) has created a Men's Guide to Engagement and Wedding Rings, a 20 page guide aimed to help make purchasing a platinum engagement ring or platinum wedding band a whole lot easier for the male consumer.
24 March 2005
Platinum Pavilion Dominates at the JCK Show - Las Vegas 2005
Offers new exhibitors, a new marketing and sales support package and opportunities to win an exciting prize!
27 February 2005
Platinum Rules the Red Carpet at the 77th Annual Academy Awards
World's Biggest Movie Stars Shine in Precious Platinum Jewelry
22 February 2005
Platinum Guild International USA Hosts Annual Platinum Jewelry Preview For The 77th Annual Academy Awards
Celebrities and stylists will preview one-of-a-kind Platinum couture jewelry and select the perfect design for their clients to wear to the 77th Annual Academy Awards.
17 February 2005
Platinum Guild International Partners With Lux Bond and Green to Host Exclusive Platinum Jewelry Events
Popular retail chain seizes Platinum Opportunity: Results in increased exposure, new customers and Platinum jewelry sales
01 February 2005
Platinum Guild International USA Announces Industry Advisory Task Force
Task force to conduct industry-wide analysis of current Federal Trade Commission Guidelines of platinum jewelry
20 January 2005
Platinum Opportunity Holds High Hopes For Retailers in 2005
Holiday Sales Confirm Big Spenders are Spending on High-End Jewelry
18 January 2005
Platinum Jewelry Reigns King of Red Carpet Bling at 62nd Annual Golden Globe Awards
World's Biggest Stars Shine in Precious Platinum Jewelry
13 January 2005
Platinum Guild International Hosts Annual Red Carpet Platinum Jewelry Suites for Hollywood's Biggest Awards Shows
Featuring One-of-a-Kind Platinum Jewelry to Meet Any Celebrities Unique Fashion Tastes for the Red Carpet
19 November 2004
Platinum Guild International USA (PGI) And Glamour Magazine Partner With Retailers to Throw Exclusive Platinum Parties For Three Lucky Contest Winners
For three lucky ladies, joined by their closest friends, each night began escorted in a super-stretch limo to a private soiree at a Platinum jewelry retailer for a fun-filled night of food, drink and Platinum jewelry.
19 October 2004
Fall Proves Popular for Platinum Jewelry
Top Celebrities Dress Up In Platinum Baubles for October's Special Events
22 September 2004
Platinum Jewelry Rules the Red Carpet at the 56th Annual Emmy Awards
Top TV Celebrities and Event Hosts Choose Precious Platinum's Naturally White Luster to Compliment This Season's Colorful Looks
21 September 2004
Platinum Reigns Supreme at 56th Annual Emmy Awards
Television's Hottest Stars Sparkle in Precious Metal
16 September 2004
September Spotlight on Platinum Jewelry
Platinum Jewelry Top Choice by Celebrities for this Month's Big Events
15 September 2004
Platinum Jewelry Takes Center Stage During Fashion Week
Tyson Beckford and Naomi Campbell Strut the Runway in Platinum at Chris Aire Show
15 September 2004
PGI-USA Launches Online Marketing and Tool Kit on October 1st
Manufacturers and Retailers Turn to PGI's Online Tool as Selling Resource
15 September 2004
Platinum Rules at 5th Annual Latin Grammy Awards!
Celebrated Musicians Showcase Their Platinum Style
15 September 2004
Celebrity Stylists Choose Platinum Jewelry to Create Winning Looks for 56th Annual Emmy Awards
Trendy Jewelry with Multi-Colored Gemstones Enhanced by Platinum's Natural White Luster to Be the Look at This Years' Most Anticipated Television Awards Show
22 July 2004
Platinum is The Thing for July's Celebrity Bridal Bling
July has been a big month for high-profile celebrity weddings and Platinum continues to be the precious metal of choice for the most special of occasions.
22 July 2004
PGI USA Launches Regional Sales and Technical Training Tour
Three-Tiered Training Programs available to Store Managers, Sales Associates and Bench Jewelers
21 July 2004
Platinum Reigns Supreme on Another Red Carpet
Precious Platinum Prevails at the 76th Annual Academy Awards
21 July 2004
PGI-USA 2004 Ad Campaign Unleashes Consumer Desire For Platinum
The campaign provided a new positioning for Platinum and harmonized with PGI's greater branding initiative through a clean new color palette, brand mark, and tag line - pure, rare, eternal.
21 July 2004
Couture Jewelry Retailers Learn How to Seize the Platinum Opportunity and Boost Profits
Breakfast Conferences and Roundtable Discussions Provide Valuable Insight on Closing the Gap Between the High Demand for Platinum and Acquisitiona
21 July 2004
Award Winning Designers Pick Platinum a Metal of Choice at Tenth Annual Couture Jewellery Collection and Confernce
Top platinum jewelry designs took center-stage at the 2004 Town & Country Design Awards Gala held during the tenth annual Couture Jewellery Collection & Conference, a premiere, invitation-only event for top jewelers and designers to showcase their latest collections to the trade.
21 July 2004
Platinum Guild International USA Announces the Opening of it's New York City Location
Continued Commitment to Expanding Public Relations, Marketing Programs and Trade Relations Calls For Move Closer to Key Media and Industry Leaders
21 July 2004
PGI Makes Tinseltown Twinkle at the 2004 Award Shows
A-list celebrities choose Pure, Rare, Eternal metal to shine during award show season
20 July 2004
Wall Street Journal
Personal Journal Platinum Goes Platinum Some Jewelry
20 July 2004
PGI USA Appoints Michelle Peranteau, Marketing Communications Manager
Platinum Guild International USA is pleased to announce the appointment of Michelle Peranteau as Marketing Communications Manager for PGI-USA, the U.S. jewelry marketing arm for the worldwide platinum jewelry industry.
01 April 2004
PGI-USA 2004 Ad Campaign Unleashes Consumer Desire For Platinum
Platinum Guild International USA (PGI-USA), the U.S. marketing arm of the platinum jewelry industry, is excited with the resounding success of its advertising campaign that was launched this past July. The campaign provided a new positioning for Platinum and harmonized with PGI's greater branding initiative through a clean new color palette, brand mark, and tag line - pure, rare, eternal.
12 February 2004
Music's Biggest Stars Glittered In Platinum
THE 46TH GRAMMY AWARDS A-list celebrities choose pure, rare, eternal metal to celebrate career achievements
05 February 2004
Platinum Jewelry Rules the Red Carpet at the 61st Annual Golden Globes
A-list celebrities choose pure, rare, eternal metal to celebrate career achievements
16 December 2003
Gisele Bundchen gives her heart to St. Jude's children
"I chose to help St. Jude because first of all, I love kids," the Brazilian model says........
13 November 2003
55th Annual 2003 Emmy Awards
Television's Hottest Stars Shine In Platinum Jewelry
24 March 2003
And The Oscar Goes to....Platinum
World's Biggest Movie Stars Embrace Most Precious Metal to Celebrate Career Achievements
28 May 2002
Couture Platinum Trends 2002
Every year the Couture Jewelry Collection & Conference is enriched by a great number of fresh ideas. This year was no exception. The grand ballroom of The Phoenician Hotel sparkled with rare and precious jewelry from around the globe. From modern to vintage, classic chic to hippie chic, big and bold to small and understated, platinum jewelry ruled the show.
26 May 2002
Platinum Guild International USA and In Style Magazine Present Platinum Unbridaled at the 2002 Couture Show
Guests invited to peruse latest platinum designs on the collection floor
01 May 2002
Platinum Guild International USA Debuts 2002 Edition X Catalog
Featuring a selection of the latest platinum designs from some of the world's leading jewelry designers
25 March 2002
Platinum Performs at 74th Academy Awards
World's Biggest Movie Stars Celebrate Career Milestones in Most Precious Metal
01 February 2002
Platinum Hits a High Note With Musicians
FOR IMMEDIATE RELEASE -- Decked out in platinum jewelry, the hottest musicians sparkled on stage at last night's 44th Annual Grammy Awards.
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