At the 2009 JCK Show in Las Vegas, platinum bridal was clearly the bright spot. In fact, despite these tough economic times, a recent Modern Bride survey reported that 86% of brides said they are spending the same amount as six months ago or more on jewelry. Designers exhibiting at the show stayed focused and committed to their bridal business by returning to the classics, highlighting their "best sellers," and in the end, retailers made purchases.
PGI once again hosted the luxurious and centrally located, 'Platinum Pavilion' which provided unique networking opportunities and access to an expansive selection of Platinum product, resources and educational aids. This year, the Pavilion spotlighted the following PGI programs designed to support the platinum industry:
IN-STORE SIGNAGE PROGRAM
PGI's free In-Store Signage Program provides retailers with practical tools needed to grow their business. With over 2000 signs ordered to date, "retailers have reported that in-store platinum signage as well as other visual prompts has driven conversations leading to increased platinum sales," says Michelle Peranteau, Manager of Marketing Communications at PGI.
 In 2009, more than 800 Platinum signs, featuring 54 brands, have been shipped to retailers across the country. The signs continue to inspire both the customers and the sales associates about the distinct value and beauty of this precious metal. The signage, modeled after PGI-USA's national consumer advertising campaign, spurs consumer recognition of PGI's multi-million dollar ad campaign and allows retailers to customize individual signs with their choice of poster size and product shot.
PLATINUM SALES SUPPORT KIOSKS
The Platinum Sales Support Kiosks at the Platinum Pavilion served as an interactive tool where visitors could learn more about PGI's most popular programs:
 Online Sales Training: Retailers are invited to sign up their sales team for this new online sales training program, an interactive and innovative training module that offers retailers a full education on Platinum, proven selling techniques and tips for securing sales. This new online capability can easily be taken from the convenience of your own store and allows for immediate practice of learned skills. Visit to get educated.
Point of Sale Materials: PGI makes merchandising your store simple and more profitable! "When platinum is clearly labeled and visible, and separated out within the case, research shows that the store significantly increases their chances of making a higher priced platinum sale." (PGI Mystery Shopping results, 2008) Order everything from in-case signage, in-store loop DVDs, platinum jewelry tags, sales tip cards, men's engagement guides and more.
Check out to order now.
Technical Support: Need tips on working in platinum - everything from an immediate sizing job to special order casting? Our master metallurgist is available 24 hours, 7 days a week to provide answers to your technical questions. Visit to get your questions answered.
PLATINUM SHOWCASES
The theme of this year's Pavilion was "Platinum Commitment from Around the World." Accordingly, display cases were interspersed throughout the Pavilion featuring the best in Platinum bridal from top brands.Featured designers were eager to provide a quote about why they are committed to platinum and its unique prestige and high quality:
"I am committed to Platinum jewelry because it represents everlasting quality and purity, values so important in this ever-changing world."-Phyllis Bergman
"Our commitment to Platinum is based on our commitment to our retail partners, to whom we offer nothing less than the finest quality in materials and service to excel in the luxury jewelry market."- CliQ by Superfit
AROUND THE PAVILION
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