Platinum Guild International USA is proud to announce the success of the first-ever online platinum sales training program for retailers and jewelers titled, "Platinum First." Designed as a 30-minute, interactive training module, "Platinum First" offers a comprehensive education on the true value of Platinum, providing sales associates the tools they need to educate and effectively sell platinum to their bridal customers.
Before launching in 2008, PGI test piloted the program with over 100 sales associates from two leading regional chains and two independent retailers to ensure that both the technology and the education were perfected. Now, reaction to this introductory course has been met with high praise. Carl Reynolds, Vice President of Sales at Rogers Jewelry Co. commented, "I can say first hand from doing PGI's online sales training that it is an incredible and a very user-friendly tool that should be a 'must' for anyone in the fine jewelry trade. At our stores we saw a direct result from the training and it greatly increased our employees' knowledge of platinum. I would highly recommend this course to other retailers and sales associates."
Sales associates that have taken the training not only expressed a boost in confidence, but learned that platinum is still the most desired setting for brides to be, so the best way to maximize their profitability and transaction size is to offer platinum for all three bridal rings. Even seasoned sales professionals reported that the course was a helpful refresher and often taught them something they didn't already know.
Bev Hori, Vice President, Education at Ben Bridge commented, "Platinum education and sales training has proven that increased knowledge translates into increased sales and has brought a new customer loyalty and satisfaction to our store."
The course's objective is to contextualize why offering a customer Platinum first is a smart selling technique. Research shows that sales associates who show platinum to a customer as a first choice, and are confident in their knowledge about platinum, almost double their chances of making the platinum sale.
Kristie Coruera, a sales associate from Robbins Bros, said that the "Platinum First" training was "beneficial in giving me tips on how to sell platinum first. The examples with virtual customers prepared me for real life situations."
The purchase of bridal jewelry is an overwhelmingly exciting and emotional experience for most couples. Platinum Guild International recognizes this as a unique opportunity for jewelers and retailers to be a part of this process and gain lifelong customers. "Platinum First" is just the beginning of PGI's evolving online training program and new modules will be added throughout the year.
For more information, please visit www.PlatinumLearning.com.
About Platinum Guild International USA
Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry. For further information please visit www.platinumguild.com.
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