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- Platinum Guild International (PGI) is proud to announce the winners of the first annual 2009 Platinum Design Awards from this year's Baselworld. Baselworld is the largest watch and jewelry exhibition in the world.
Italian manufacturer, Picchiotti, was presented with the Platinum Design Award in the "Platinum Bridal Jewelry" category for their solitaire engagement ring with a combination of brown, yellow and white diamonds from the Unique Bridal Collection. A platinum engagement ring is the ultimate symbol of eternal love uniting two people: pure, rare, and eternal just like the metal itself.
Kuwayama, a Japanese manufacturer was awarded best "Platinum Design in the Nature inspired" category for crafted Platinum spider webs made into a necklace, bracelet and earrings set. This year, jewelry designers from around the world have drawn inspiration from nature and the versatility of Platinum enables jewelry to be moulded into stars, planets, animals and floral designs. The 'Platinum Jewelry For Men' design award was presented to German manufacturer, Hans D. Krieger, for its sword shaped Platinum pendant with white diamonds, on a Platinum chain. Men are no longer just the purchaser of jewelry for women, but are now buying jewelry for themselves and appreciate the luxurious weight and everlasting durability of Platinum. From Fabergé to Cartier, the world's greatest jewelry designers have always preferred working with pure Platinum; it is uniquely ductile and durable and lends itself to magnificent and unique ideas. The Platinum Design Competition gave exhibiting Baselworld designers the opportunity to showcase and highlight their most distinguished Platinum pieces. An international panel of judges included visiting journalists from Vogue Gioielli (Italy), Trends Jewellery Forecast (Italy), China Daily News, Jewellery News Asia, Orion Magazine (France), Dreams Magazine (France), Le Bijoutier International (France), Women's Wear Daily (Japan), Schmuck Magazine (Germany), GZ/World One (Germany).
Developed by PGI, The Basel Platinum Design Awards is an extension of Platinum Guild International's ongoing commitment to raising awareness and desire for Platinum jewelry.
"PGI designed this contest to provide visibility and awareness for well-designed, outstanding Platinum pieces. We have been delighted with the creativity and quality of the winning pieces and, indeed, all the pieces entered into our Platinum Design Award categories at Basel in this our first year," says James Courage, CEO of PGI.
Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry. For further information please visit www.platinumguild.com.
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