Italy's top designers bring high fashion to platinum wedding bands thanks to Platinum Guild International - Italy.

Platinum Guild International-Italy (PGI-Italy), brought together twenty-three of Italy's brightest and most well-known design minds to reinterpret the symbolism, uniqueness and design of the classic wedding band.

The result was an Italian exhibition: "In Fede," 'Eternal Platinum, The Ultimate Symbol of Love', which was showcased at Milan's Triennale Museum throughout the month of November with an opening soiree on Thursday, November 4th.  Invited guests mingled with the designers as well as Milan's glitterati, while previewing the platinum wedding band designs.  Invited press had the opportunity to meet with, and interview the designers.

The twenty-three designers across three creative disciplines: 7 architects, 7 fashion designers, 7 jewelry designers and 2 design students, were challenged to communicate their concept of the ultimate symbol of eternal love and articulate their vision in the design of a platinum wedding band. 

The exhibit's curator, Alba Cappellieri, said, "Today, with respect to marriage, we should reflect on the role of the jewelry. The project was given to marry tradition with innovation in the outward expression of how two different people become, in a sense, one unit. The variety and richness of design that these great minds can provide should be expressed over all categories."

PARTICIPATING DESIGNERS:
Click for designer profile and information

Architecture	Fashion	Jewelry	Design Students
Sergio Asti	Albino D'Amato	Giampaolo Babetto	Barbara Antolini
Antonia Astori	Salvatore Ferragamo	Gabriele De Vecchi	Claudia Bombara
Andrea Branzi	Gianfranco Ferre	Alda Polenghi Lisca
Pierluigi Cerri	Alberta Ferretti	Giancarlo Montebello
Also Cibic	Pierluigi Fucci	Rosella Tornquist
Antonio Citterio	Antonio Marras	Giorgio Vigna
Patricia Urquiola	Deborah Sinibaldi	Annamaria Zanella

HERE'S HOW SEVERAL DESIGNERS INTERPRETED THE PLATINUM WEDDING BAND

Architecture
Antonia Astori - Created two elements that fit together like interlocking gears
Andrea Branzi - Created a band with two human figures holding hands above the ring's shank
Aldo Cibic - Created an engraved platinum band with the infinite symbol

Fashion
Salvadore Ferragamo - Created a platinum band with inlaid mirrors and black enamel
Gianfranco Ferré - Created a platinum band with a graceful knot that plays with the regularity of the band, interrupting it and then continuing it
Alberta Ferretti - Divided the band into three horizontal sections and three vertical sections where nine diamonds mark the intersections of the planes

Jewelry
Giampaolo Babetto - Created a band from two geometrical parts, ready to be divided into two single rings
Rossella Tornquist - Created a flat platinum ribbon that folds endlessly around the band
Barbara Antolini - Created a platinum band that draws on the age-old themes of the crown or cogwheel

From Faberge to Cartier, the most famous masters of jewelry have always preferred to work in platinum, a metal that is both exceptionally ductile and durable and that lends itself to the realization of sublime and exclusive ideas.

The platinum wedding ring symbolizes the lifelong union of two people: rare, hard-wearing and precious - like platinum.  And for the first time, the platinum wedding band has inspired the creations of Italian masters of design. "Eternal Platinum" provides the perfect link between architecture, fashion and jewelry and reveals the creativity of these twenty-three celebrated designers.

For more information or complete press kit please contact Heather Zachary Rogoff, Manager of Public Relations (PGI): 212 404 1605 or email: hzacharyrogoff@pgiglobal.com.