Platinum Guild International attended the IJO show this year in the city of brotherly love, Philadelphia Pennsylvania.

TAKE BACK THE WEDDING

PGI presented a seminar encouraging retailers to take back the wedding.

"The seminar's message was about awakening jewelers to the incremental profitability that platinum presents." Said Kevin Reilly, Manager of Industry Relations for PGI.  "Our mission is to inspire jewelers to seize that opportunity by taking back the wedding - in other words, reclaiming a bigger portion of the ever increasing wedding budget by redefining their bridal business as two people purchasing three platinum rings. The IJO membership values education and training so I wasn't surprised that they embraced this message as a challenge to positively impact their bottom line by re-committing to the world's most precious and profitable metal"

"Take Back The Wedding was a great educational program for IJO members and it is great to have PGI in the IJO family"-Kirk, Karaguezian, Kirk Kara

AT THE SHOW

PGI had a number of marketing, training, educational, and online support opportunities available to the show attendees.  The IJO membership was able to take advantage of several exciting opportunities:

"I think that the PGI Free signage giveaway is a no brainer that all jewelers should take advantage of.  When we presented this program to our retailers they were very excited about having support materials provided by PGI.  In addition to the signage, they were very impressed with the precious platinum website, and were very eager to learn more about how to get involved."--Ann Arnold, Lieberfarb

Free Signage - Since February of 2008 PGI has been offering free in- store platinum signage for platinum retailers across the country.

The Dreamz Design Team with Free Platinum Signage

Platinum Jeweler Program - The easiest way to take advantage of the tools PGI offers to retail jewelers to help them build their profits.  The Platinum Jeweler Program offers sales training, mystery shopping, listing on our online retailer locator function of www.preciousplatinum.com, and access to future PGI programs and opportunities.

Technical Training and Education - A full array of technical training and educational materials to help retailer and bench jewelers better understand and work with platinum.