(New York) June 6, 2008 - Retailers looking for designs in Platinum did not need to search far at the 2008 JCK show. Platinum, prized for its pure, rare and eternal qualities, had an increased presence at this year's show. From manufacturers identifying and acting upon consumer demand for coordinated three-ring Platinum wedding choices, to designers unveiling Platinum fashion accessories for every price point, the precious metal had an increased visibility on the show floor.

The gathering point for the Platinum industry was Platinum Guild International's Platinum Pavilion, a luxurious oasis from the trade show floor, featuring 35 Platinum exhibitors. The Platinum Pavilion offered guests refreshments, networking events, and easy access to Platinum resources and experts as well as a place to lounge and rest after walking the large show floor.

Additional Platinum presence was found in the following:
. Platinum Signage Program Kiosk: Launched in February 2008, the Platinum Signage Program provides free Platinum signage to retailers. The signage, which replicates PGI-USA's 3-Platinum-ring advertising campaign, captures consumer attention while acting as a visual prompt for sales associates. Retailers are able to customize their signs with one of 50 manufacturer products shots. While retailers may sign up for the program online at their convenience, the Platinum Pavilion offered a Platinum Signage Program Kiosk so attending retailers could sign up for free in-store signage by walking through a user-friendly online application.

"The Platinum Signage Program Kiosk generated approximately 150 signage orders, and we anticipate those numbers will continue to grow as the program continues to gain momentum," said Jenny Luker, Senior Vice-President of PGI-USA. "We hope that more manufacturers and retailers will take advantage of this opportunity and tap into the millions of consumer impressions these visuals witness each month."

2008 JCK Show exhibitors, such as Jay Gilbert, founder of Coast Diamond, expressed their gratitude for the Platinum Signage Program Kiosk. "By having the kiosks readily available at JCK, our retail partners realized that by not signing up for PGI's Platinum Signage Program, they were literally leaving money on the table," said Mr. Gilbert.

. Product Showcases - $5000 and under: For the first time ever, PGI-USA dedicated its product showcases throughout the pavilion to exclusively showcasing Platinum fashion and bridal jewelry retailing for under $5,000.  This initiative is an extension of PGI-USA's ongoing commitment to raising awareness in the industry and to consumer media that
Platinum is available at a variety of price points. Brands showcased in this year's display cases included: Infinity Line, Tenthio, Catherine Iskiw, Shrenuj, FJIL Inc, Diana Classic, Martin Flyer, PlatMx, Timeless Designs, Seema Gems, Alishan and Somos Creations.

. WJA Platinum Diva Awards: PGI-USA once again, served as the pillar sponsor for the annual WJA Platinum Diva Awards.  The five winners were selected prior to JCK and were announced at a press conference held at the Platinum Pavilion on Friday, May 30. All winning pieces were on display for the first time and winners were awarded a $1,000 cash prize as well as a promotional package from PGI valued at more than $10,000.  The winners included:
o Lisa Krikawa, Platinum Everyday 3-Ring Bridal
o Jill MacKay, Platinum Diva 3-Ring Bridal
o Carley McGee, Platinum Bridal Jewelry
o Erica Courtney, Platinum Diva Bridal Jewelry
o Joana Miranda, Platinum and Natural Color Diamond Jewelry

The festivities continued on Monday night, June 2, at Tao Las Vegas at the WJA Platinum Diva cocktail party celebrating this year's winners.

. Power Hours: PGI-USA hosted Power Hours in the Platinum Pavilion during the first three days of JCK. Twice daily, from 10-11 a.m. and 3-5 p.m., PGI-USA brought together exhibitors and retailers to network while enjoying cocktails and hors d'oeuvres.
Power Hour attendees were also able to pick up free point of sale marketing materials and receive tutorials on PGI-USA's "Take Back the Wedding" campaign, which encourages retailers to capitalize on the ever-important "three-ring" purchase - the engagement ring and two wedding bands.

"The Platinum Guild Power Hours made me feel like I was a guest in my own home," said Platinum Pavilion exhibitor Gena Alulis of Cliq by Superfit. "The inviting atmosphere of the Platinum Pavilion immediately brought a higher echelon of business to our booth."

About Platinum Guild International USA
Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry. For further information please visit www.platinumguild.com.