JCK 2008

PGI's Platinum Pavilion was in full swing this year featuring 35 exhibitors, a free signage offering, showcases displaying product retailing for $5000 and under, refreshments, and point of sale materials.

Outside of the pavilion, platinum was top-of-mind as well.  Exhibitors such as Martin Flyer, Luminar Creations, Diaco Diamonds, Gumuchian, Mercury Ring, Christian Bauer, and Erica Courtney (Couture 2008) took advantage of PGI's Free Signage Giveaway.

Diaco Diamonds platinum signage.

Interested in getting free signage for your own store?  Please see our information page about this exciting program.

WJA DIVA AWARDS

The Platinum Pavilion also hosted for the second year in a row, the WJA DIVA Awards.  Winners for the following categories were:

Lisa Krikawa - Platinum Everyday 3-Ring Bridal
Jill MacKay - Platinum Diva 3-Ring Bridal
Carley McGee - Platinum Bridal Jewelry
Erica Courtney - Platinum Diva Bridal Jewelry
Joana Miranda - Platinum and Natural Color Diamond Jewelry

The festivities continued on Monday night, June 2, at Tao Las Vegas at the WJA Platinum Diva cocktail party celebrating this year's winners.

WJA Platinum Diva Cocktail Party - filled to capacity!

COUTURE 2008

Platinum Guild International joined forces with Couture to award six distinguished manufacturers during the first annual Platinum Couture Style Challenge.  More than 40 designers participated in the contest.  Winners for the following categories were:

Erica Courtney - Platinum Couture Red Carpet
Steven Kretchmer - Platinum Couture Colors
Sholdt - Platinum Couture Bridal Boutique
(Tie) Kwiat and Rotenier - Platinum Couture Bridal Atelier

E! News was there to cover the contest and interviewed jewelry and style expert, Michael O'Connor.  "The jewelry industry already knows that trends are created during Couture," said O'Connor.  "We brought E! News to Couture to give consumers a sneak peek into platinum jewelry trends they will be seeing on the red carpet this season."

THE WRAP-UP

Platinum was everywhere during the 2008 Vegas show season.  From the Platinum Pavilion at JCK to the Platinum Couture Awards.  The Free Platinum Signage Giveaway generated a lot of buzz as well as giving exhibitors and retailers an attractive way to advertise what's in their showcases.

THE PEOPLE

Our photographers spotted a few of you visiting with each other and enjoying the Platinum Pavilion.  Have pictures to add?  Email them to Thomas Kimura (tkimura@pgiglobal.com),