PLATINUM COUTURE
STYLE CHALLENGE
2008

CONTEST OVERVIEW
Platinum Guild International and Couture invite you to join in the 1st Platinum Couture Style Challenge 2008. This year, PGI and Couture have teamed up to bring a unique Platinum jewelry design contest exclusively for the designers and manufacturers exhibiting at Couture.

The contest will be held at the Couture Show, the premier luxury event in Las Vegas on May 27th - June 2nd, 2008. Judges for the contest will consist of a panel of jewelry editors and PGI representatives. Category winners will be announced at the show on Friday, May 30th and will be awarded an official Platinum Couture Style Challenge trophy and will receive a variety of valuable trade and consumer publicity benefits from PGI throughout 2008.

Your name and contact info
Designer/Brand
Category for submission
Product description
Wholesale price
Retail price

Entries must be comprised of a minimum of 90% platinum (not including gemstones) and must be executed in platinum. Platinum must be used according to ISO standards. Entries must be placed in the window of each contestant's salon by end of set-up day, Tuesday, May 27th accompanied by the provided PGI contest display piece. The display piece will identify your entry in the Platinum Couture Style Challenge, indicating your category and serving as a marker for the judges.

Product must be on display in your salon window for the duration of the Couture show, May 28th - June 2nd, 2008.

JUDGING
The contest will be judged by editors from the nation's top fashion publications, industry trade editors and PGI representatives. Judging will be based upon originality, creativity, wearability and best interpretation of the theme. Judging will take place the first three days of Couture with winners being announced and awarded the official Platinum Couture Style Challenge trophies on Friday, May 30th.

PROMOTION
Winners in each of the five categories will receive a valuable promotion package from PGI where the winning piece will be publicized to both consumer and trade editors and will become the focus of at least 2 of Platinum Guild International's consumer programs for the duration of the year (provided product availability to PGI). A post-competition press release will also be issued to media announcing the winners in each category. Each of the five winners must provide a high-resolution (300 dpi) of the winning product to PGI by Friday, June 27th, 2008.