Platinum Guild International and Martha Stewart Weddings are pleased to announce the winner of the 2008 "3-Platinum Bridal Ring Display Challenge," a national Platinum merchandise display contest. The award was presented to Long's Jewelers at the Summer 2008 JA Show in New York City.

Long's Jewelers' winning display featured three 3-Platinum bridal ring sets by designers Memoire, Ritani and Diana Classic. Additionally, the display ambiance was enhanced by a tableware set by Platinum on Porcelain by Michael Wainwright and a Platinum picture frame.

As the grand prize winner, Long's Jewelers' display will be showcased on the promotional pages of the Martha Stewart Weddings Fall 2008 issue. They will also receive a custom trophy and a lunch for their staff, catered by Martha Stewart Weddings.

"Our partnerships with Platinum Guild International, Memoire, Ritani and Diana Classic are incredibly important to Long's Jewelers and as such, we are thrilled with the distinction of being awarded the grand prize winner of the "3 - Platinum Bridal Ring Display Challenge". We constantly strive to display product in an innovative and captivating way that highlights our jewelry selection and delights our customers. It is wonderful to be recognized by the ultimate in style, Martha Stewart Weddings," said Rebecca Garnick, Director of Marketing for Long's Jewelers.

The contest challenged retailers to create an innovative display for merchandising the 3-Platinum bridal rings (engagement ring, and his and her wedding bands) as a set, while communicating Platinum's pure, rare and eternal qualities. The contest was designed to educate retailers about the potential sales opportunity by merchandising and displaying all three rings together.