Los Angeles, CA (February 24, 2008) - Old Hollywood Glamour is back! This Sunday, the world's hottest film stars sparkled in millions of dollars worth of pure Platinum bling at the 80th Annual Academy Awards. Jewelry and style expert Michael O'Connor notes that "stacked cuff bracelets, bold cluster earrings and candy-colored cocktail rings set in Platinum are in vogue this season for women, while men will be sporting unique Platinum watches and tie accents." O'Connor adds that "A-listers choose Platinum jewelry because it holds their gemstones more securely than any other metal and makes their jewelry sparkle from afar, which is very important on the red carpet and on stage."

Following is a list of Platinum baubles that celebrities wore on the red carpet and at parties this Sunday (retail prices are provided when available):

. Cameron Diaz: Platinum earrings by Bvlgari.
. Jennifer Garner: Platinum necklace and bracelets by Van Cleef & Arpels.
. Cate Blanchett: Blackened Platinum earrings ($800,000) and multiple blackened Platinum bangles ($250,000) by Lorraine Schwartz.
. Jennifer Hudson: Platinum bangles, earrings, rings and a hair pin by Neil Lane (total over $2 million).
. Laura Linney: Platinum earrings, pendant necklace and cuff bracelet by Cathy Waterman.
. Diane Lane: Platinum earrings and ring by Neil Lane.
. Helen Mirren: Platinum and diamond drop earrings, stackable bracelets and a cocktail ring by Kwiat.
. Demi Moore: Platinum and diamond bracelets, earrings and a cocktail ring by Neil Lane (total over $5 million).
. Madonna: Platinum and diamond stacked bracelets, rings, chains and a pair of earrings designed by Neil Lane especially for her (total over $5 million).
. Mary J. Blige: Platinum jewelry by Lorraine Schwartz.
. Ali Landry: Platinum earrings and bracelets by Neil Lane.
. Forest Whitaker: Platinum, diamond and onyx cufflinks by Kwiat. Platinum and diamond shirt studs and "Aire Traveler" watch by Chris Aire (total over $90,000).
. Johnny Depp: Accents his heirloom cufflinks from Heath Ledger with Platinum shirt studs by Kwiat. Or, platinum and rough diamond cufflinks by Neil Lane.
. George Clooney: Platinum cufflinks by Kwiat.
. Patrick Dempsey: Platinum cufflinks by Kwiat.
. Steve Carrel: Platinum cufflinks by Kwiat.
. Dwayne "The Rock" Johnson: Platinum cufflinks by Neil Lane. Or, cufflinks by Kwiat.
. Brittney Snow: Platinum and diamond earrings and a cocktail ring by Neil Lane.
. Ellen Degeneres: Platinum cocktail ring by Neil Lane.
. Portia de Rossi: Platinum and diamond bracelet and cocktail ring by Neil Lane.
. Summer Phoenix: Platinum dress clips, bracelets and rings by Neil Lane.
. Kristen Chenoworth: Platinum and diamond earrings and a cuff bracelet by Kwiat.
. Meghan O'Hara: Platinum stackable bracelets and earrings by Neil Lane.
. Zoe Saldana: Darkened Platinum bracelets, ring and drop earrings by Neil Lane.
. Maya Rudolph: Platinum earrings and bangles by Neil Lane.
. Saorise Ronan: Platinum bracelet by Kwiat or Neil Lane.
. Ryan Seacrest: Platinum Minute Repeater watch ($293,300) by Pierre Kunz.
. Sophia Vergara: Platinum jewelry by Lorraine Schwartz.
. Paz Vega: Platinum jewelry by Lorraine Schwartz.
. Tamara Mellon: Platinum jewelry by Lorraine Schwartz.
. Jessica White: Platinum jewelry by Lorraine Schwartz.
. JoAnne Sellar: Platinum, diamond and pearl earrings ($15,000) by Erica Courtney.
. Goya Toledo: Platinum hoop earrings and a cocktail ring by Kwiat.
. Samantha Harris: Platinum and diamond bracelets, drop earrings and a necklace by Neil Lane.
. Nancy O'Dell: Platinum and diamond earrings and cocktail ring by Erica Courtney.
. Lisa Rinna: Platinum earrings, bracelet and ring by Neil Lane.
. Shaun Robinson: Platinum, diamond and green tourmaline earrings ($50,000), Platinum, diamond and emerald ring ($85,000) and a Platinum, diamond and ruby bracelet ($45,000) by Ashok Sancheti. 
. Kat Sandler: Darkened Platinum bracelets and earrings by Neil Lane.
. Madison Michelle: Platinum, diamond and tanzanite necklace and drop earrings, and Platinum and diamond stackable rings by Erica Courtney (total over $156,000).
. Billy Bush: Platinum tie accent ($4,000) by Superfit.
. Joey Fatone: Platinum, diamond and pearl cufflinks by Kwiat.
. Cameron Mathison: Platinum cufflinks and shirt studs by Kwiat.
. Michelle Tuzee: Platinum earrings, bracelet and ring by Neil Lane.
. Oscar Trophy Presenters: Platinum jewelry by Rafinity, including a Platinum and 85 carat diamond necklace (total $1.2 million).

Platinum is prized for its Pure, Rare and Eternal qualities:

PURE: Platinum's high level of purity (generally 90%-95% pure) endows it with both a natural white luster, allowing the true radiance of a diamond or gemstone to shine; and hypoallergenic qualities that prove ideal for sensitive skin.
Only the purest platinum jewelry will bear a stamp reading "PLATINUM", "PLAT", "Pt
950", or "Pt 900", signifying the jewelry is 90% to 95% pure platinum.

RARE: Platinum is 30 times more rare than gold.

ETERNAL: Platinum will hold a diamond or gemstone securely, now and for always.

About Platinum Guild International USA
Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its, pure, rare and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world's major
jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry.

For more information on Platinum, please visit www.preciousplatinum.com