 PGI has partnered with the Mid-America Jewelry Executives at the sixth bi-annual Jewelers Executive Conference (JEC) held in Overland Park, Kansas. Cari Golden, who has been recognized in recent years as "the voice" of PGI at leading trade shows and conferences nationwide, will share how retailers and manufacturers can learn to "Take Back The Wedding" by selling three platinum rings to every bride and groom.
More than 80% of brides-to-be desire platinum--but she is not always getting her first choice when the time comes to actually make this very important purchase. Why not?
With the cost of the average wedding skyrocketing, couples are spending more than ever on their special day, but there are only three things that will last beyond that day - her engagement ring and their wedding bands. It's time for retail jewelers to "Take Back the Wedding"!
In this exciting presentation, Cari will show you how to seize this opportunity by redefining your bridal customer as "2 People = 3 Platinum Rings". Platinum is not only the world's most precious metal, it's also the most profitable.
Join us at the Sunday Lunch Program to learn how you can look past excuses, find solutions and identify the platinum opportunity-increase profits and sales by ALWAYS offering bridal customers their first choice.
For more information on JEC, please go to
PGI INTRODUCES THE PLATINUM JEWELER PROGRAM
PGI will introduce an all new program that is tailored for platinum jewelry retailers. The Platinum Jeweler Program offers retailers comprehensive sales training, mystery shopping, and listing in the retailer locator on .
Not going to JEC? You can find out more about the Platinum Jeweler Program by emailing PGI at .
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