HOLLYWOOD, CA (December 2007) - Celebrity couples are known to host the most glamorous and exclusive weddings. This year has proven no different, with notable couples expressing their eternal love including Eva Longoria & Tony Parker, Rebecca Romijn & Jerry O'Connell, and Ellen Pompeo & Chris Ivery tying the knot with rare accoutrements ranging from custom embroidered wedding shoes and a Valentino cream denim mini dress, to a gospel choir serenade and the New York City mayor as the witness.

While creative wedding ceremonies and receptions remained supreme in 2007, many celebrity couples chose to get engaged or take their vows with Platinum rings.  Platinum rings are not only the highest quality, but express the importance of their commitment in the metal that will stand the test of time beyond all other metals.  Today's celebrities set the standards of quality and style for the modern bride and groom:

Tony Parker proposed to Eva Longoria with a Platinum and 5-carat emerald-cut diamond engagement ring designed by Jean Dousset
Jerry O'Connell proposed to his wife Rebecca Romijn with a Platinum and 6-carat canary yellow diamond ring by Simon G.
Chris Ivery proposed to Ellen Pompeo with a Platinum and 3.5-carat emerald-cut diamond engagement ring by Tacori.
Josh Kelley proposed to Katherine Heigl with a Platinum and pear-shaped diamond engagement ring designed by Ryan Ryan
Eric Cubiche proposed to Jamie Pressly with a Platinum and 3-carat diamond engagement ring that the couple designed with Fourteen Karats
Brittany Murphy received two Platinum engagement rings by Neil Lane from her hubby, Simon Monjack
Charlie Sheen popped the question to Brooke Mueller with a Platinum and 11-carat yellow diamond engagement ring by Lord Alon Barak.

Throughout Hollywood's history, such icons including Elvis & Priscilla Presley, Grace Kelly & Prince Rainier III of Monaco, Katie Holmes & Tom Cruise and Jennifer Lopez & Marc Anthony have selected only the very best when it comes to their wedding jewelry - Platinum. Aside from its physical beauty, couples prefer Platinum jewelry because it lasts forever and its natural white color makes their diamonds sparkle. Unlike other metals, Platinum wedding rings won't wear down over time.  And celebrities aren't alone in their desire for Platinum. According to the Wall Street Journal (2007) there is a global boom in the bridal jewelry business and over half of engaged women feel that having "the best" is more important than price (2007 American Wedding Study: Bridal Redefined by Condé Nast Bridal Media).  Top designers around the globe including Tacori, De Beers and Ritani and Kwiat are continuing to produce star-worthy pieces that cater to a variety of tastes in all price ranges - with Platinum as the metal of choice for engagement rings and women's & men's wedding bands. 

Jewelry and style expert Michael O'Connor predicts the following trends in wedding jewelry for the upcoming year:

For the modern bride and groom, a Platinum engagement ring with a cushion-cut setting and a micro-pavé band will complement her micro-pavé wedding band and his solid brush Platinum band
For the romantic couple, expect to see engagement and matching wedding bands with embellishments and engravings
For the trendsetting bride and groom, Platinum rings with bolder profiles like the channel-setting and candy colored center stones will definitely stand out with wedding bands that include oval-cut diamonds

In addition to engagement rings and wedding bands, brides are also choosing Platinum accessories to wear on their wedding day. This includes Platinum hairpins as worn by Pamela Anderson, to Platinum and diamond bangle bracelets worn by Rebecca Romijn when she walked down the aisle.

Jewelry and style expert Michael O'Connor is available to comment on the latest trends in wedding jewelry.

About PLATINUM Guild International (PGI)
PLATINUM Guild International, the marketing arm for the worldwide PLATINUM jewelry industry, is dedicated to supporting and promoting the high purity, rare and eternal qualities of PLATINUM to the consumer and jewelry trade.  PGI has offices in each of the world's major jewelry markets; providing information, assistance and education on all aspects of PLATINUM jewelry.

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