(New York, NY) November 5, 2007 - According to a National Retail Federation (NRF) media briefing on October 5th titled "Hot or Not: What to Expect From Stores This Holiday Season," jewelry will be one of the top sellers for Holiday 2007 - and many in the industry are ready to take advantage of this fact by maximizing holiday dollar profits through the sale of Platinum jewelry. Through the third quarter of 2007 Platinum Guild International has provided value to over 235 of the industry's manufacturing and retail companies via trade programs, technical advice, marketing and public relations outreach.

"What I love about PGI is that they are completely willing to try new initiatives and give their support to 'outside the box' ideas," says Katherine Rosenberg-Pineau of Hearts on Fire.

The total 2007 results to date for Platinum manufacturers and retailers are a whopping 3 billion media impressions and a total value of $37 million dollars.  Divided among the companies who benefited from these programs, this means that each participating company received an average of 12.4 million impressions and an approximate value of $157,000 each.

The significant numbers PGI - USA has generated for participating companies in the programs are the results of on-going efforts across several areas that underscore PGI as a strategic tool for retailers and manufacturers including helping them streamline Platinum manufacturing issues, education on the technical aspects of Platinum, sales training on the features and benefits of Platinum, marketing and point of sale signage and materials that help spur consumer recognition, product advertising, trade and consumer events, celebrity placement, contests and public relations efforts. 

"PGI'S sales training and marketing support has helped Tapper's Jewelry take advantage of the high margins that Platinum jewelry sales offer," says Howard Tapper of Tapper's Jewelry.

For further information about PGI - USA and how to get involved in their programs
 
please contact usainfo@pgiglobal.com.

About Platinum Guild International USA

Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry. For further information please visit www.platinumguild.com.