- Platinum Guild International USA (PGI-USA) raised a glass to the Platinum "All-Star Team", sales professionals from Platinum bridal jewelry manufacturing companies including Gumuchian, Kwiat, Ritani, Judith Conway, Lieberfarb, A. Jaffe, and Beaudry just to name a few, for their exceptional work and dedication to increasing Platinum awareness and desire among retailers. The party at Kevin St. James gave guests a chance to relax and enjoy themselves after an exhausting day at the New York JA Show. It also allowed PGI-USA to unveil several upcoming "Platinum Projects" such as the "Show me the Platinum" initiative designed to reward manufacturing sales representatives and retailers for their passion for Platinum.
"Show me the Platinum" is an exciting incentive contest designed for Platinum bridal jewelry manufacturing sales representatives and jewelry retailers. It's designed to motivate the sales representatives to always be on the look out for Platinum signage in the bridal showcases of their retail customers. Sales representatives are asked to take a digital photo of the Platinum bridal jewelry displays and then submit a contest entry at . The contest which was launched at the party on July 30th will run until December 31, 2007.
The grand prize winner, a sales representative who submits the most entries by December 31st, will win a 5 day trip for two to the Le Meridien Resort and Spa in Cancun, Mexico. The runner up will receive a $500 Bloomingdale's Gift Card. Sales representatives are not the only ones who get to have all the fun. Retailers are also able to "Show off their Platinum" by displaying Platinum signage clearly identifying their Platinum bridal jewelry in their bridal showcases. An independent panel will review the contest entries and three (3) top displays will be identified.
The top three (3) winning retailers will receive a Platinum facilitated in-store training program, a visit by a mystery shopper (to evaluate their sales associates and how they are delivering the "Platinum Message") and a listing on the websites and .
Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry. For further information please visit .
Laurel Saville
Kinney + Kinsella
212 620 0356, ext 206
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