PGI periodically publishes articles to assist you with all aspects of platinum jewelry. The articles below pertain to Marketing and Sales Support. If you are interested in platinum technical help, please visit Technical Support. If you have any questions or comments, please email PlatinumGuildUSA@pgiglobal.com.

MISCELLANEOUS

	Platinum Steals The Spotlight At The 60th Annual Emmy Awards From stackable bracelets and large statement necklaces, to stud earrings and watches, television's leading actors and actresses sparkled in millions of dollars worth of pure platinum jewelry at the 60th Primetime Emmy Awards.
	Lazare Kaplan Partners With Michael Bondanza To Create An Exclusive Platinum Collection Michael Bondanza has created several jewelry collections exclusively for Lazare Kaplan and only in platinum called "Simply Lazare (TM)."
	Famous Wedding And Party Planner Robert Smith Recommends Platinum In a recent advertorial featured in Elle Magazine, famed Wedding and Party Planner Robert Smith tells the Elle readers he recommends platinum for the wedding bands his clients will be buying.
	Tacori Launches Gentleman's Guide Microsite Tacori.com features brand new microsite geared towards educating men on the Platinum Advantage, diamonds, buying how-to, and more.
	Platinum Guild At IJO Philadelphia 2008 Platinum Guild International attended the IJO show this year in the city of brotherly love, Philadelphia Pennsylvania.
	PGI To Sponsor JCK's Jewelers Choice Awards For 2009 Platinum Guild International USA will be proudly sponsoring the JCK Jewelers Choice Awards in the platinum category for a second year in a row.
	Back to Basics Marketing Novell's metals brochure educates customers about the values of many different jewelry metals including platinum.  As a result Novell sees a sales surge in platinum purchases through consumer education.
	PGI & Couture Presents Platinum Guild International and Couture invite you to join in the 1st Platinum Couture Style Challenge 2008. This year, PGI and Couture have teamed up to bring a unique Platinum jewelry design contest exclusively for the designers and manufacturers exhibiting at Couture.
	Calling all Designers and Manufacturers! Be part of JCK Magazine's Jeweler's Choice Awards, a first-ever design competition recognizing this year's most innovative jewelry designs.
	Platinum Couples Of Our Time Read about famous couples who sealed their love in platinum
	PGI And Glamour Magazine Select Four Couple-Of-The-Year Sweepstakes Winners The 2006 PGI and Glamour Magazine-sponsored "Couple of the Year" contest held last fall drew hundreds of entrants nationwide, who shared their unique stories about how their love had "Just Gone Platinum."
	PGI Announces Debut Of Quick and Easy Platinum "News & Press" Section Getting the latest in platinum news and information that is making a splash in the media has never been faster or easier. Click here...
	First Place Design Displayed at PGI Booth in Platinum Pavilion in Vegas WJA announced the top three winners of its 11th annual DIVA design competition, which this year was entitled the Platinum DIVA Awards. Click here...
	FTC Reviews Platinum Guides For an update on the FTC Review, to read the industry's response to the FTC Federal Register and Notice, and PGI USA's position on platinum alloys, click here.

PGI WORKING FOR YOU

	Winner of 2008 Martha Stewart Weddings Platinum Display Contest Announced Find out who won the 2008 Platinum Display Contest by Platinum Guild International and Martha Stewart Weddings.
	2007 Gone Platinum Winners The Preferred Platinum Partners submitted their votes and the "Gone Platinum" winners were announced this summer via a surprise visit from the Platinum Prize Patrol and their camera crew.
	Getting Her To Say "Yes!" Platinum Guild International USA (PGI-USA) has launched two innovative tools designed to inform men about selecting the "right" engagement ring, and offer suggestions for popping the question:
	PGI USA PR Results In 858 Million Impressions Platinum Guild International's public relations team consistently generates publicity that drives the incredibly high desire for platinum.
	PGI's New Branding Take a deep dive into the lives of today's soon to be married couples to understand PGI's new brand positioning for platinum
	Preferred Platinum Partner Program The Preferred Platinum Partner Program provides targeted support to all levels of the supply chain from the manufacturer through to the retailer, while continuing to keep consumer desire high and driving consumers into platinum retailers.