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PGI's multi-million-dollar marketing program has elevated the visibility and awareness of platinum as a rare and long-lasting precious metal. However, while print and online marketing is driving bridal consumers to retailers, too many customers are getting side tracked in the process because they can't locate the selection of platinum jewelry in the store.
In a proactive move to address these missed opportunities, PGI is making retailers an offer that they can't refuse. Effective February 5th, PGI is picking up the tab for 3-platinum-ring in-store signage such as a duratran and other in-store signage options.
Find out how you can utilize PGI's . |