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To help sales associates turn consumer preference for platinum into platinum jewelry sales, and benefit from its higher profitability, PGI is launching the third module in its free online training course on PlatinumLearning.com. The new module entitled "She PREFERS Platinum" uses a new sales device, the acronym PREFERs, which represents the 7 top qualities of platinum that help convey the reasons why platinum is the most valued metal for your bridal customers.
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