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From vibrant and bold colored gemstones to large statement pieces, line bracelets, large brooches, sweeping earrings and hair pins, the world's hottest movie stars were embellished in millions of dollars worth of Platinum bling at the 78th Annual Academy Awards. Michael O'Connor, Senior Vice President of Platinum Guild International USA (PGI-USA), notes that "Hollywood is returning to its glamorous roots with vibrant colored diamonds set in Platinum, dramatic earrings with exaggerated swinging movement, statement necklaces, and brooches in unusual places including the back or side of a gown." O'Connor adds, "Men are now requesting bold jewelry including large watches, square-shaped cufflinks with brushed Platinum and diamonds, lapel pins and tie tacks. 950 Platinum, a rare and dense metal, is ideal for securing large, high quality gemstones and adds sophistication to a suit or tuxedo."
PGI-USA's Academy Awards Red Carpet Jewelry Preview was a Hollywood hotspot for celebrities and celebrity stylists just a few days prior to the show. Over sixty percent of the Platinum jewelry on display at this year's event, held on March 2nd and 3rd, was lent to celebrities for the Academy Awards.
Celebrities including Brittany Murphy (Sin City, Little Black Book, Uptown Girls), Angela Bassett (Mr. & Mrs. Smith), Frances Fisher (Mrs. Harris, Titanic, Laws Of Attraction), Amber Valletta (model), Nicollette Sheridan (Desperate Housewives), Michael Bolton (musician), Andrea Bowen (Desperate Housewives), Izabella Miko (model), Kate Linder (The Young and the Restless), Kylie Bax (model), and Amanda Byron (host for The Swan) attended PGI-USA's Academy Awards Red Carpet Jewelry Preview where they were awestruck with the complete "Platinum experience" which included...
. Over $16 million dollars worth of Platinum jewelry to wear on the red carpet from jewelry houses such as Alan Friedman, Christian Bauer, Erica Courtney, Gumuchian, Hearts on Fire, J. Birnbach New York, Jacob & Co., Jeannette Fossas, Neil Lane, Nikos Jewels, Peter Norman & Co., Sheila Goldfinger, Sol Rafael, and Ricardo Basta.
. Vertu's Platinum Signature Solitaire Diamond phone, priced at $44,000 (it includes a personal concierge service!)
. A fabulous gown, bejeweled with two pounds of Platinum and 300 carats of white ideal cut diamonds, by Lazare Kaplan, valued at $1,000,000.
. The Black Orlov Diamond necklace set in Platinum and valued at $2,000,000. Considered one of the most famous and notable diamonds in the world, it features the 67.5 carat Black Orlov Diamond, once owned by Catherine the Great, set in a pure Platinum and 108-carat diamond encrusted necklace.
. Transportation to and from the event in the all-aluminum 2007 Jaguar XJ.
. Luxurious spa services by NewBeauty.
. Natural and premium beverages by AquaBar.
. Over $3,400 worth of goodies from companies including Vertu, ALDO, T3 Tourmaline hairdryers, Amazon.com, Lounge Lights, Be As You Are, Organic to Go, Lissa Coffey, Certified Nutritionist Majid Ali, Tom Brennan, Urban Aid, Cheeky Chocolat, and Eco-Culture Soaps.
. An autographed pair of limited edition Platinum jeans by Gekko (men's size 34). Priced at $3,500, the jeans will be available through the Clothes Off Our Back award shows website auction to support children's charities.
Thrilled over her choice of Platinum jewelry, Andrea Bowen exclaimed, "Thank you so much for lending me those gorgeous Platinum jewels! They were stunning and made me feel so beautiful!"
In addition to their red carpet choices, celebrities also left PGI-USA's event with Platinum baubles perfect for everyday wear. Brittany Murphy chose a Platinum and diamond ring by Christian Bauer (valued at $3,000), Nicollette Sheridan was speechless over her new Platinum and ruby bow pendant from Jewelry by Gail (valued at $6,559), Amber Valletta beamed in her new heart pendant by Gumuchian (valued at $2,000), and Angela Bassett sparkled in her pair of Platinum 950 hoop earrings (valued at $900).
Following is a list of Platinum baubles that celebrities wore on the red carpet at the 78th Annual Academy Awards:
. Madonna: Platinum and 10-carat diamond earrings, 3 Platinum and diamond chains (total 70 carats), Platinum and 100-carat mesh cuff bracelet, Platinum and 50-carat geometric bracelet, three Platinum and diamond bangles, and a Platinum and 25-carat diamond ring by Neil Lane (total price over $10,000,000).
. Felicity Huffman: Platinum and 38-carat diamond bracelet (priced at $125,000), Platinum and 40-carat diamond brooch worn in her hair (priced at $195,000), Platinum and 7-carat diamond drop earrings (priced at $750,000) and a Platinum and 15-carat diamond ring (priced at $850,000) by Martin Katz.
. Terrence Howard: Platinum and diamond vintage brooch (priced at $500,000) by Sol Rafael. Platinum with black and white diamond cufflinks by Kwiat (priced at $10,000). Platinum "Conquer" watch (not available until Christmas 2006), and a Platinum and diamond Russian link bracelet by Chris Aire (price available upon request).
. Jamie Foxx: Platinum and 17-carat brown diamond ring by Kwiat (priced at $500,000). Personalized "JF" Platinum and diamond lapel/tie pin by Chris Aire (price available upon request).
. Morgan Freeman: Platinum and iolite cufflinks (priced at $10,080) by Erica Courtney.
. Chris "Ludacris" Bridges: Platinum, diamond and Mother of Pearl cufflinks, shirt studs, and watch by Harry Winston (price available upon request).
. Sandra Bullock: Platinum and 5-carat diamond stud earrings, a Platinum bracelet and cocktail ring by Neil Lane (price available upon request).
. Jennifer Aniston: Platinum and diamond necklace by Bulgari (price available upon request).
. Queen Latifah: Platinum with black and white diamond earrings (priced at $200,000), and a Platinum and diamond bracelet (priced at $300,000) by Kwiat.
. Kate Bosworth: Platinum and diamond drop earrings and a cuff bracelet by Neil Lane (price available upon request).
. Jessica Alba: Platinum and yellow beryl drop earrings (priced at $11,040) by Erica Courtney to the Oscar ceremony. Platinum and 4-carat diamond earrings and a Platinum and 15-carat diamond ring by Jacob & Co. to the post-Oscar parties (price available upon request).
. Marcia Gay Harden: Platinum and diamond earrings by Erica Courtney (price available upon request).
. Brittany Murphy: Vintage Platinum and 12.35-carat diamond drop earrings (priced at $120,000) by Sheila Goldfinger, Platinum and diamond bracelet (priced at $18,900) by Ricardo Basta, and a Platinum and diamond bracelet (priced at $17.000) by Gumuchian.
. Teri Hatcher: Vintage Platinum and 50-carat diamond flower drop earrings (priced at $250,000) by Neil Lane.
. Nicollette Sheridan: Platinum and 7.5 carat diamond ring, Platinum and 84-carat diamond "Carpet" bracelet and a Platinum and 22-carat diamond watch by Harry Winston (price available upon request).
. Rachel Griffiths: Platinum, diamond and pearl drop earrings by Neil Lane (price available upon request).
. Mischa Barton: Platinum and colored gemstone drop earrings, multiple Platinum and diamond cuff bracelets and a Platinum and diamond cocktail ring by Neil Lane (price available upon request).
. Samuel L. Jackson: Platinum and 40-carat diamond "Aire Traveler" watch (priced at $125,000) and a personalized "SLJ" Platinum and diamond tie-pin (priced at $15,000) by Chris Aire.
. Steve Carell: Platinum and diamond cufflinks by Jacob & Co. (price available upon request).
. Andrea Bowen: Platinum and 17-carat diamond necklace (priced at $145,000) and a 6-carat diamond bracelet (priced at $45,000) by Alan Friedman. Platinum and 11-carat diamond drop earrings (priced at $124,000) by Jacob & Co.
. Regina King: Platinum and 12-carat diamond earrings (priced at $250,000) and a Platinum and 18-carat diamond solitaire necklace (priced at $1,000,000) by Chris Aire.
. Jada Pinkett-Smith: Platinum, diamond and amethyst earrings (price available upon request) by Neil Lane and a Platinum and 15-carat blue diamond ring by Jacob & Co. (price available upon request).
. Jewel: Platinum and diamond chandelier earrings and cocktail ring by Neil Lane (price available upon request).
. Molly Sims: Platinum and diamond chandelier earrings by Neil Lane (price available upon request).
. Nicole Richie: Platinum, black diamond and onyx earrings, bracelets and rings by Neil Lane (price available upon request).
. Ashlee Simpson: Platinum and diamond earrings and multiple cocktail rings by Erica Courtney (price available upon request).
. Caroline Murphy: Platinum and diamond chains and multi-colored chandelier earrings by Neil Lane (price available upon request).
. Helena Christensen: Platinum and 12-carat diamond earrings and a Platinum and 5-carat diamond pendant by Jacob & Co. (price available upon request).
. Izabella Miko: Platinum and diamond chandelier earrings (priced at $34,900) by Peter Norman & Co. and two Platinum and diamond line bracelets (priced at $7,500 each) by Sheila Goldfinger.
. Alyssa Milano: Platinum and diamond brooch (priced at $200,000), stackable Platinum and diamond line bracelets (priced at $20,000) and Platinum and diamond stud earrings (priced at $150,000) by Kwiat.
. Kate Linder: Platinum and diamond earrings (priced at $252,550) by Daniel K. and a vintage Platinum, diamond and sapphire cocktail ring (priced at $37,500) by Sheila Goldfinger.
. Tori Spelling: Platinum and diamond earrings and multiple Platinum and diamond chains, bracelets and rings by Neil Lane (price available upon request).
. Kimora Lee Simmons: Platinum and 36-carat diamond ring by Jacob & Co. (price available upon request). Platinum and diamond hairpin and a Platinum and 200-carat diamond necklace by Sol Rafael (price available upon request).
. Samantha Harris: Platinum and 46-carat diamond cuff bracelet and necklace by The Dina Collection (price available upon request), Platinum and diamond earrings (priced at $19,900) by Ricardo Basta, Platinum and 20-carat ruby ring (priced at $1,000,000) by Kothari & Co. and Platinum and 35.45-carat diamond chandelier earrings (priced at $440,950) by Daniel K.
. Melissa Rivers: Platinum and 12-carat diamond cluster earrings and a Platinum and 17-carat diamond ring by Harry Winston (price available upon request)
. Mary Hart: Platinum and 30-carat diamond cuff bracelet, Platinum, diamond and sapphire earrings and a Platinum and 40-carat diamond ring by Graff (price available upon request).
. Vanessa Mannillo: Platinum and 7-carat drop earrings and a Platinum and diamond cuff bracelet by Sol Rafael (price available upon request).
. Cojo: Platinum and diamond cufflinks by Sol Rafael (price available upon request).
. Amanda Byron: Platinum and diamond chandelier earrings and a Platinum and ruby bracelet by Sol Rafael (price available upon request).
. Mark Steines: Platinum and diamond cufflinks (priced at $5,509) by Nikos Jewels.
. Nancy O'Dell: Platinum and 9.5-carat diamond ring (priced at $180,000) by Ricardo Basta, and a Platinum and 29-carat diamond bracelet (priced at $450,000) by Jacob & Co.
. Shaun Robinson: Platinum and 8-carat diamond bracelet (priced at $36,000), a Platinum and morganite cocktail ring (priced at $25,680) by Erica Courtney and Platinum and pink sapphire earrings (price available upon request) by Neil Lane.
. Billy Bush: Platinum and diamond cufflinks (priced at $5,509) by Nikos Jewels.
. Jason Kennedy: Platinum and diamond "Aire Traveler" watch (priced at $21,500) by Chris Aire.
From the stage to the red carpet and after parties, Platinum ruled the red carpet at the 2006 Academy Awards.
Platinum is prized for its Pure, Rare and Eternal qualities:
Platinum's high level of purity (generally 90%-95% pure) endows it with both a natural white luster, allowing the true radiance of a diamond or gemstone to shine; and hypoallergenic qualities that prove ideal for sensitive skin. Only the purest Platinum jewelry will bear a stamp reading "PLATINUM", "PLAT", "Pt 950" or "Pt 900" signifying the jewelry is 90% to 95% pure Platinum.
Platinum is 30 times more rare than gold.
Platinum will hold a diamond or gemstone securely, now and for always.
For more information on Platinum, please visit .
Media Contacts:
Antonia Caamaño
Platinum Guild International USA
(212) 404-1605 /
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