During the awards show season, PGI's Red Carpet Platinum Jewelry Previews are renowned for providing celebrities and their stylists the unique opportunity of viewing a wide variety of amazing Red Carpet jewelry from the world's top designers. Samantha Harris, Co-Host of Dancing with the Stars and Red Carpet correspondent for E! Entertainment Television attended PGI's Jewelry Preview in preparation for the Golden Globes. She was elated with her choice, and stated, "Thank you for lending me the Platinum and diamond Jacob & Co. necklace.  It looked so amazing at the Golden Globes!  It made my Red Carpet look complete and gave it such elegance."  To date, PGI has been responsible for lending over 25 million dollars of precious Platinum baubles to some of Hollywood's hottest stars, including: Charlize Theron, Kiera Knightly, Felicity Huffman, Reese Witherspoon, Amy Adams, Stockard Channing, Debra Messing, Randy Jackson, and Brandon Routh. 

The plethora of platinum jewelry that stars will have to choose from is chosen to mirror
the most current fashion and jewelry trends.  This season color has been an important element on the Red Carpet, with gowns in every color of the rainbow.  Jewelry trends will follow this lead and continue to display vibrant colored diamonds and richly hued gemstones, set in Platinum for maximum effect.  Additionally, classic Hollywood glamour is back and the necklace seems to be making it's way back onto throats of A-listers.  Any starlet attending PGI's Red Carpet Platinum Jewelry Preview is sure to love the decadent Platinum and 59-carat intense yellow Ascher-cut diamond necklace worth $800,000 or the Platinum and 40-carat royal blue sapphire and diamond bracelet, both by J. Birnbach, New York.

Those attending the event will also see dramatic statement pieces that have been popular on the Red Carpet.  White-hot Platinum earrings in dramatic lengths with exaggerated swinging movement, like the 8-carat diamond "Obsession" earrings by Hearts on Fire will ensure a grand entrance to the affair.  Another popular accessory - large cocktail rings, like a jaw-dropping Platinum and 19-carat diamond ring by Jacob & Co. or Kothari & Co.'s Platinum and 21-carat regal ruby ring, each valued at one million dollars.  The Red Carpet Platinum Jewelry Preview will also feature many large cuff bracelets and line bracelets perfect for stacking together - a style made popular by nominee Charlize Theron.  A 19-carat Platinum Ascher and emerald-cut diamond tennis bracelet by Lazar Diamonds would look lovely layered with other platinum and diamond bracelets like an Art deco style cuff bracelet by Sheila Goldfinger. 

One of the most noteworthy pieces to be previewed at the event will be the one-of-a-kind Black Orlov Diamond necklace set in Platinum and valued at $2,000,000.  Considered one of the most famous and notable diamonds in the world, it features the 67.5 carat Black Orlov Diamond, once owned by Catherine the Great, set in a pure Platinum and 108-carat diamond encrusted necklace.

Fantastic Platinum lifestyle items will also be on special display. Hollywood's most seasoned celebrities will be awestruck over Vertu's Platinum Signature Solitaire Diamond phone, priced at $44,000. This limited edition phone constructed of pure 950 Platinum is considered the ultimate communications device, and features a personal concierge service available at the touch of a button. A fabulous gown, bejeweled with two pounds of Platinum and 300 carats of white diamonds, by Lazare Kaplan will literally outshine any other attire option for Hollywood's leading ladies. The gown is valued at one million dollars.

Celebrities and stylists attending PGI's Red Carpet Jewelry Preview will be picked up at a requested location and whisked to the event in an exclusive, chauffer driven brand new Aluminum XJ Jaguar.  At the suite, after viewing the jewelry they will be pampered with luxurious spa services from NewBeauty, and offered the services of a Platinum concierge from Vertu. Upon leaving the exclusive suite attendees will receive an
amazing gift bag full of wonderful treats from Vertu, ALDO, T3 Hairdryers,
Amazon.com, Lounge Lights, Be As You Are, Bodyography, Organic to Go, Hemalayaa, Lissa Coffey, Certified Nutritionist Majid Ali, and Tom Brennan.

To date, PGI's Platinum Red Carpet Jewelry Previews have generated over 162 million impressions in print and broadcast media, and multi-millions of dollars in ad value for the designers who participate in the suite.  The suite has been featured on TV programs such as: CNN, E!, Inside Edition, E! Latin America, Telemundo, TV Guide Channel, The Insider, and ET on MTV, to name a few. 

To schedule a preview of one-of-kind Platinum Jewelry designs expected to hit the Red Carpet or for more information, please contact Antonia Caamaño at (212) 404-1605 or acaamano@pgiglobal.com.

Platinum is prized for its Pure, Rare and Eternal qualities:

PURE: Platinum's high level of purity (generally 90%-95% pure) endows it with both a natural white luster, allowing the true radiance of a diamond or gemstone to shine; and hypoallergenic qualities that prove ideal for sensitive skin.

Only the purest platinum jewelry will bear a stamp reading "PLATINUM", "PLAT", "Pt 950", or "Pt 900", signifying the jewelry is 90% to 95% pure platinum.

RARE: Platinum is 30 times more rare than gold.

ETERNAL:  Platinum will hold a diamond or gemstone securely, now and for always.

About Platinum Guild International (PGI)

Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to supporting and promoting the high purity, rare and eternal qualities of Platinum to the consumer and jewelry trade.  PGI has offices in each of the world's major jewelry markets; providing information, assistance and education on all aspects of Platinum jewelry.

For more information on Platinum, please visit www.platinumguild.com

Media Contacts:
Sarah Byus (212) 404-1604 / sbyus@pgiglobal.com
Antonia Caamaño (212) 404-1605 / acaamano@pgiglobal.com