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Platinum Guild International's public relations team consistently generates publicity that drives the incredibly high desire for platinum. These efforts have successfully generated widespread media coverage of platinum jewelry, including feature articles in magazines and newspapers, as well as news and lifestyle features on radio and TV in targeted major metropolitan areas throughout the country.
PGI-USA showcases the newest platinum bridal and fashion jewelry, introduces new platinum jewelry designers and offers information about the latest jewelry trends. As a result, platinum can be seen, heard and talked about in today's fashion magazines from Lucky to In Style, on prominent TV |
| programs including E! Network, and in local newspapers including the San Francisco Chronicle. In fact, in 2004, PGI-USA's multi million dollar publicity efforts generated more than 858 million impressions in some of the nation's most influential consumer, bridal and trade media.
Platinum jewelry designers who have benefited from the PGI generated exposure include the hottest names in the business: Alan Friedman; Beaudry; Barbara Berk; Cathy Carmendy; Chris Aire; Erica Courtney; Kwiat; Kirk Kara; Peter Norman & Co.; Hammerman Bros.; Michael Bondanza; Mark Lazar; Neil Lane; Scott Kay; Stephen Russell; Steven Kretchmer; Suna Bros.; and Tacori.
Platinum Guild International reinforces platinum awareness with highly focused public relations campaigns that keep both the consumer and the jewelry trade current with what's happening in the world of platinum. They include:
A series of one-on-one appointments between PGI representatives and influential editors from consumer, bridal and industry publications showcasing the latest platinum jewelry designs. Held twice a year in the PGI New York office, Editor Days have generated feature stories in Lucky, Modern Bride, Bridal Guide, and Rapaport.
Each award season, PGI hosts three annual stylist events for the most-watched red-carpet events, the Golden Globe Award, Academy Awards and Emmy Awards. Spectacular platinum baubles are offered for celebrities wear--and show off --on the Red Carpet. These awards shows, which are viewed by a total audience of nearly 100 million, showcase fantastic platinum jewelry creations to inspire the passion for platinum in fashion-conscious fans everywhere.
PGI recently produced a bridal VNR segment dedicated to the man who is about to propose. It covered a brand new online resource dedicated solely to men which covers a wide range of tips from how to buy the perfect Platinum engagement ring to creating the perfect proposal. The VNR also featured a trend report from jewelry and fashion expert, Michael O'Connor, featuring platinum designers such as Jack Kelége and Michael Bondanza. To date the release has generated over 5 million impressions and has received 311 broadcasts nationwide.
For details on how to get involved and convert the high desire for platinum into sales for your store, contact PGI at .
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Platinum Rings in Valentine's Day