Los Angeles (January 16, 2006) - Platinum Guild International's (PGI) exclusive Red Carpet Preview to coincide with the 63rd annual Golden Globe Awards broke the company's own record from 2005 with its most successful event yet. With a record high of over 57 percent of the jewelry loaned out directly from the event, it is expected that 98 percent of celebrities gracing the Red Carpet will be decked in pure Platinum baubles. Stylists and celebrities who attended the suite viewed a wide selection of this season's Red Carpet trends from over 30 jewelry houses including 23rd Street Jewelers, A. Lange & Söhne, Dilek Sezen, Erica Courtney, Jacob & Co., JB International, Jewelry by Gail, Kirk Kara, Mimi So, Neil Lane, Nikos Jewels, Kothari & Company, Kwiat, Oscar Heyman & Brothers, Peter Norman & Co., Raymond C. Yard, Renaissance Platinum, Ricardo Basta, Rose Veltri Jewelry, Sasha Primak, Sheila Goldfinger, and Sol Rafael,

"Our first Red Carpet Jewelry Preview in 2006 showed that it will be a fantastic year for Platinum as the precious metal of choice in Hollywood. We believe that this will translate into increased desire for Platinum at the consumer level, and hopefully sales for the brands represented at our events." says Michael, O'Connor, Senior Vice President of PGI.  "Celebrities and stylists view PGI Red Carpet Jewelry Previews as a key resource for their Red Carpet jewelry needs. They were able to choose from 30 different looks in one time-saving setting," he added.

Twenty-seven top stylists made their way to this year's Golden Globes event. Many of them have become regulars returning every season to satisfy their jewelry needs recognizing Platinum as the precious metal of choice in Hollywood. Familiar faces from both motion pictures and television including:  Amy Adams (June Bug and Catch Me If You Can), Gabrielle Union (The Honeymooners), Ever Carradine (Commander In Chief), Jonathan Dixon (Lost and Mission Impossible), Rex Lee (Entourage), Shawn Pyfrom (Desperate Housewives),Trisha Simmons (Desperate Housewives), Brandon Routh (Superman), Jane Kaczermarek (Malcolm in the Middle), Ashton Holmes (A History of Violence), Alex Nesic (Sleeper Cell), and Henry Lubatti (Sleeper Cell) attended Platinum Guild International USA's Golden Globes Awards Jewelry Preview.

This season, well over half of the Platinum jewelry on display was loaned to celebrities for the Golden Globe Awards with several trends expected to dominate the Red Carpet including: long linear earrings in hues of brilliant white, deep blues and reds; multiple line bracelets; statement making neckpieces; and men's watches, cufflinks and shirt studs, and lapel pins, all set in pure Platinum. Among the wide variety of Platinum baubles expected to make their way before the Beverly Hilton include: a stunning Platinum, moonstone and ruby necklace by Raymond C. Yard on Gabrielle Union (The Honeymooners); a vintage pair of Platinum and diamond chandelier earrings from Sheila Goldfinger and vintage inspired Platinum and diamond cuff bracelet by Sol Rafael on Aisha Tyler; a super long pair of Platinum and diamond "Adornment" earrings by Hearts on Fire on Jane Kaczermarek; a super-funky Platinum and black rubber "Paris" cuff and Platinum "Pegasus" ring by Nikos Jewels (a division of Taché USA) on Red Carpet correspondent Mark McGrath (Access Hollywood); and a classic set of Platinum, onyx and pearl cufflinks and shirt studs by Neil Lane on Red Carpet correspondent Ryan Seacrest (American Idol and E! News.

In addition to the array of couture treasures to choose for the big night, celebrities also left PGI's Red Carpet Preview with more casual Platinum pieces, perfect for everyday wear:
. Amy Adams enjoyed her new Platinum "and diamond necklace by Rose Veltri Jewels, valued at $2,400.
. Gabrielle Union posed in her new pair of Platinum and diamond studs by Ricardo Basta, valued at $2,000.
. Brandon Routh and Shawn Pyfrom both took home a decorative Platinum and diamond tie tacks by PMI, valued at $500.
. Ever Carradine left with beautiful Platinum and diamond heart necklace by Gumuchian Fils, valued at $2,000.
. Jane Kaczermarek gushed over her new pair of Platinum and diamond drop earrings by Kirk Kara, valued at $6,000.

Attendees were also drawn to various amenities available within PGI's Red Carpet Preview: They were pampered with luxury Zoom 2 Teeth Whitening treatments by Dr. Sherri Worth D.D.S., mini-facials by Jurlique, and Platinum manicures by Paint Shop Beverly Hills. Guests also walked away with a gift bag worth over $1,700, full of wonderful treats from PGI, Solstice Sunglass Boutique, Jurlique, HAI Elite, Aveeno, YMI Jeanswear, ALDO, Simon & Schuster, Rosebud Salve, Paint Shop Beverly Hills, RoC, Bodyography, Lissa Coffey, Kim Vo for B2V Salon, Clean & Clear, Funtion Urban Detox, HOBO International, Biatta Intimates, Grace Lazenby for iTRAIN, Ice Rocks, and Certified Nutritionist Majid Ali.

Supporting a philanthropy close to Hollywood's heart, celebrities who attended the suite autographed an exclusive pair of Platinum denim pants by Gekko, valued at $3,500, for the Clothes Off Our Back awards show website auction. Proceeds from sales of the jeans will support children's charities. Clothes Off Our Back was founded by, Emmy nominee, Jane Kaczmarek, and her husband, Bradley Whitford (The West Wing).

Over 30 members of major broadcast, print and internet media outlets attended the PGI's Golden Globes Red Carpet Preview including: EXTRA, Telemundo, US Weekly, Life & Style Weekly, People, USA Today, Star, LA.com, TV Guide, perezhilton.com, and the Los Angeles Times.

Platinum is prized for its Pure, Rare and Eternal qualities:

PURE: Platinum's high level of purity (generally 90%-95% pure) endows it with both a natural white luster, allowing the true radiance of a diamond or gemstone to shine; and hypoallergenic qualities that prove ideal for sensitive skin. Only the purest Platinum jewelry will bear a stamp reading "PLATINUM," "PLAT," "Pt 950," or "Pt 900," signifying the jewelry is 90% to 95% pure Platinum.
 
RARE: Platinum is 30 times more rare than gold.

ETERNAL:  Platinum will hold a diamond or gemstone securely, now and for always.

About Platinum Guild International (PGI)

Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to supporting and promoting the high purity, rare and eternal qualities of Platinum to the consumer and jewelry trade.  PGI has offices in each of the world's major jewelry markets; providing information, assistance and education on all aspects of Platinum jewelry.

For more information on Platinum, please visit www.platinumguild.com

Media Contacts:
Antonia Caamano
PLATINUM GUILD INTERNATIONAL USA
(212) 404-1605 / acaamano@pgiglobal.com