Las Vegas (June 2005) - On June 2nd, Platinum Guild International (PGI) will unveil a unique Platinum nail polish as well as a one of a kind bottle that showcases an opulent Platinum 950 cap and base. This unique polish and one-of-a-kind bottle will be on display in the Platinum Pavilion at the 2005 JCK Show. The polish will be the first off the line of a limited supply of exclusive polishes, named I Do.

Nail polish and Platinum jewelry - favorites of every modern woman!  That's what Allure Magazine, the leading US publication on beauty, thought when they saw an opportunity for a partnership between PGI and Essie Cosmetics, one of the most successful nail care companies in the world. The partnership resulted in the creation of a sheer nail polish containing a unique formula with pure platinum dust provided by Johnson Matthey, the world's largest fabricator and producer of Platinum. It was a polish so unique that Essie Weingarten, founder and President of Essie Cosmetics, personally oversaw its creation with her team of chemists.  The limited edition polishes are valued at $250, per bottle.

To house such an exclusive polish PGI turned to world renowned, award winning designer, Henry Dunay to create a lavish Platinum top and base for the first bottle off the line. Admired most for his bold, imaginative and distinctive designer jewelry, eye for fashion and gift for design, anything Dunay sets his mind to, becomes a beautiful work of art. Platinum for the inaugural bottle was provided by Johnson Matthey. The special inaugural bottle with the I Do polish will be on display at the JCK Show in the PGI booth.  The total value of the inaugural bottle with the polish is valued at $55,000; believed to be the most expensive nail polish bottle in the world.

Platinum is prized for its Pure, Rare and Eternal qualities:

PURE:  Platinum's purity not only means that it is hypoallergenic and perfect for sensitive skin, but its natural white luster allows the true radiance of a diamond or gemstone to shine.

RARE:  Platinum is 30 times rarer than gold.

ETERNAL:  Platinum will hold a diamond or gemstone securely, now and for always.

About Platinum Guild International USA
Platinum Guild International (PGI), the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry.

For more information on Platinum, please visit www.Platinumguild.com

Contact:
Antonia Caamaño
PLATINUM GUILD INTERNATIONAL USA
(212) 404-1605/ acaamano@pgiglobal.com