New York (April 2005) - Platinum Guild International USA (PGI-USA) has launched two of its latest online resources designed to drive today's discerning bridal consumers into the retail stores to purchase Platinum jewelry. This spring, The Complete Engagement Guide (www.engagementguide.com), a unique website which speaks directly to the man and a new Platinum Bride section dedicated to the woman, on PGI-USA's consumer website (www.preciousplatinum.com), will be available Online. Both will serve to satisfy the distinct needs of the inquisitive male and female customer shopping for the perfect engagement or wedding ring,

The Complete Engagement Guide, the only website of its kind, is a complete educational resource for men as they begin their search for an engagement ring. In 2003, an independent study conducted for PGI-USA revealed that men are searching for factual information about all the elements of the ring (FloResearch, 2003). The Complete Engagement Guide is uniquely geared to visually and informatively meet the male bridal consumer's needs.  Men can learn all about the anatomy of an engagement ring from the diamond to the setting--why platinum is a superior choice for a setting and wedding band; view popular Platinum engagement ring styles; understand how to buy a ring in a retail store; and even get tips for proposing! Men can reach the Complete Engagement Guide by visiting www.engagementguide.com. The site is scheduled to launch in May.

For her, the newest Platinum Bride section of PGI-USA's consumer website, www.preciousplatinum.com, provides in depth-information for the woman who is planning to be engaged or is already on her way to the altar. Platinum Bride offers four appealing sections of information that meet the needs of women who are looking for education on

Platinum and diamonds, personal engagement stories from couples who married in Platinum, a selection of Platinum wedding bands, tips on hinting the man to her Platinum ring of choice, a comprehensive directory of Platinum jewelry manufacturers and retailers, and even an interactive section that allows visitors to view popular ring choices. 

"We are pleased to provide our newest online resources aimed at turning the record high levels of consumer desire for Platinum jewelry into bottom line sales," said Huw Daniel, President of PGI-USA. "The creation of these two new online resources comes from PGI-USA's recognition of the importance of the bridal category-her engagement ring, and his and her wedding band-to the Platinum jewelry industry. Today's bridal ring purchases are influenced by both the man and the woman, thus creating a need for resources that 'speaks both their languages', " he added.

Platinum is prized for its Pure, Rare and Eternal qualities:

PURE:  Platinum's purity not only means that it is hypoallergenic and perfect for sensitive skin, but its natural white luster allows the true radiance of a diamond or gemstone to shine.

RARE:  Platinum is 30 times rarer than gold.

ETERNAL:  Platinum will hold a diamond or gemstone securely, now and for always.

About Platinum Guild International USA
Platinum Guild International (PGI), the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry.

Contact:
Antonia Caamaño
PLATINUM GUILD INTERNATIONAL USA
(212) 404-1605/ acaamano@pgiglobal.com