(New York, NY) April 19, 2005 - Platinum Guild International USA (PGI-USA) is pleased to announce the launch of The Platinum Privileges Program, the latest marketing tool designed to raise awareness for Platinum by offering today's brides the best products and services under a Platinum value umbrella. In an integrated effort with Fairchild Bridal Group, the largest media force in the bridal industry consisting of Modern Bride, Bride's and Elegant Bride Magazine, this benefits program offers bridal consumers a plethora of unique, high-quality services, products and discounts including:

. Great deals to one of the most popular honeymoon destinations from the Bermuda Department of Tourism
. $200 discount off of any Platinum and diamond jewelry purchase at Bailey Banks & Biddle
. 15% discount off an custom wedding invitation order of $100 or more
. $25 gift card toward a bridal registry purchase at Fortunoff's

Bridal consumers will also have the opportunity to register to win a Platinum and diamond pendant from Ritani's "Endless Love" Collection, valued at $3,620. The program rewards bridal consumers with exclusive opportunities, upgrades and VIP incentives courtesy of PGI-USA and several high-end partners.

The integrated campaign includes in-book promotional ads in all three publications, starting with the spring issues thru the end of the year, including monthly emails to more than 140,000 registered brides.  Participating bridal consumers can access program rewards by visiting a customized URL linked to the Fairchild Bridal publication websites.

"We wanted to create a program for our readers that gives them the opportunity to create the ultimate wedding experience that personifies the pure, rare, eternal qualities of Platinum," said Elizabeth Nann Publisher of the Fairchild Bridal Group.  "Platinum is the precious metal of choice for brides, so it made perfect sense to launch this program with PGI-USA."

The Platinum Privileges Program launched on Brides.com, ModernBride.com and ElegantBride.com on March 31, 2005 and will run through December 31, 2005. 

"PGI-USA is pleased to partner with the Fairchild Bridal Group. This highly interactive and user-friendly program does a phenomenal job bringing the ideals of the Platinum experience to life," said Michelle Peranteau, Marketing Manager PGI-USA. "The relationship between PGI-USA and Fairchild Bridal is one that has always been a perfect fit and we look forward to many more consumer-driven programs in the future." 

Platinum is prized for its Pure, Rare an Eternal qualities:

PURE:  Platinum's purity not only means that it is hypoallergenic and perfect for sensitive skin, but its natural white luster allows the true radiance of a diamond or gemstone to shine.

RARE:  Platinum is 30 times rarer than gold.

ETERNAL:  Platinum will hold a diamond or gemstone securely, now and for always.

About Platinum Guild International USA
Platinum Guild International (PGI), the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry.

For more information on Platinum, please visit www.platinumguild.com

CONTACT:
Heather Cohen
Goldstein Communications
212.838.0822 x234
heather@goldsteincom.com