(New York, NY) March 30, 2005 - If you are a man planning to pop-the-question to your special someone, help is on the way!  Platinum Guild International USA (PGI-USA) has created a Men's Guide to Engagement and Wedding Rings, a 20 page guide aimed to help make purchasing a platinum engagement ring or platinum wedding band a whole lot easier for the male consumer.  PGI-USA's Men's Guide to Engagement and Wedding Rings also serves as an exceptional sales tool aimed at building the relationship between the retailer and the consumer by keeping the retailer, who provided the resources to a potential customer, top of mind.  The Men's Guide to Engagement and Wedding Rings will be distributed at the 2005 JCK show in Las Vegas. 

PGI-USA's Men's Guide to Engagement and Wedding Rings acknowledges that every proposal is unique, but the goal is universal.  This information-packed guide helps men find the platinum ring that best suits their love and one she'll fall in love with at first sight.  The guide is designed to give clear and useful information about engagement rings, wedding bands and diamonds.  It explains why platinum is the worth the premium price because of its high purity, rarity and eternal nature. It also gives the man hints for the perfect proposal! 

Some helpful hints addressed in the guide include:
. Most men shop one to three months before buying the engagement ring.
. Creating a salary chart will help determine your ring budget.
. Fool proof ways to get her ring measurements and still keep the proposal a complete surprise.

Once men read this guide, all they'll have to do is practice their "I do's". To order copies of PGI-USA's Men's Guide to Engagement and Wedding Rings please email sellingplatinum@pgiglobal.com.

Platinum is prized for its Pure, Rare and Eternal qualities:

PURE:  Platinum's purity not only means that it is hypoallergenic and perfect for sensitive skin, but its natural white lustre allows the true radiance of a diamond or gemstone to shine.

RARE:  Platinum is 30 times rarer than gold.

ETERNAL:  Platinum will hold a diamond or gemstone securely, now and for always.

About Platinum Guild International USA
Platinum Guild International (PGI), the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry.

CONTACT:
Heather Cohen
Goldstein Communications
212.838.0822 x234
heather@goldsteincom.com