Los Angeles (September 19, 2004) - No doubt, Platinum was the "It" metal on television's biggest night. From the nominees, to the event hosts and even the guests, Platinum was the precious metal of choice for the glamorous jewelry at the 56th Annual Emmy Awards.  Television's elite celebrated their achievements adorned in a variety Platinum jewelry including super-sexy drop earrings, right hand rings, vintage pendants and necklaces, Art-Deco bracelets, super trendy brooches and cool cufflinks, all with beautiful diamonds and radiant gemstones that shined brightly on Platinum's natural white luster.

Neil Lane, Stephen Russell, Sheila Goldfinger, Erica Courtney, Tanagro, Cathy Waterman, Daniel K, Herco, Naomi, Alan Friedman, Fusaro and Elara were among the top jewelry houses that worked with Platinum Guild International USA (PGI-USA) to pull out all the stops for the night's biggest stars.

"After working directly with stylists, we are so pleased to see so many celebrities created well deserved exposure for many Platinum jewelry designers," said Michael O'Connor PGI-USA Senior Vice President of Communications and Trade Relations. "We are even more thrilled that Platinum had such an outstanding presence at this year's Emmy Awards, " he added.

Television's leading ladies chose Platinum jewelry that best fit their unique styles. Jennifer Garner (Alias) accented her white and black lace gown in Platinum, diamond and onyx drop earrings and Platinum, diamond and onyx Art-Deco bracelet by Neil Lane. Emmy nominee, Amber Tamblyn (Joan of Arcadia) chose a pair of Platinum and diamond

chandelier earrings with morganite pearl shaped cross drops, Platinum and diamond
"Tiara" bracelet by Erica Courtney.  The Soprano's Jamie-Lynn DiScala (Sopranos) looked
simply elegant in pair of Platinum drop earrings with cushion cut diamonds and Platinum ring with a 5.42-carat emerald-cut diamond, by Stephen Russell.

Even, the night's leading men turned up the Platinum "bling" including Anthony Russo (Arrested Development) who accepted his Emmy Award with this brother Joe for best directing in a comedy series in a flashy pair of Platinum and asscher cut-diamond cuffs by Daniel K. Anthony's leading lady, wife Anne, also chose Platinum jewelry to compliment her husband's polished look.  Ann arrived in a pair of vintage Platinum and diamond drop earrings and bracelet from Sheila Goldfinger, a Platinum and diamond Art-Deco bracelet by Stephen Russell and a gorgeous Platinum ring with a 7-carat diamond by Elara.  Patrick Wilson, nominated for best supporting actor for HBO's Angeles in America, donned a handsome pair of Platinum, onyx and pearl cufflinks by Neil Lane. James Spader (The Practice), who won the Emmy for lead actor in a drama Series, wore a Platinum, diamond and rock crystal set, also by Lane. Dr. Anthony Griffin (Extreme Makeover) wore a custom designed Platinum link bracelet with onyx pendant and a Platinum signature "Tiara" ring and band by Naomi.

Televisions most beloved correspondents and event hosts also picked precious Platinum jewelry for the big night. Access Hollywood's, Nancy O'Dell added pizzazz to her ruffled blue ensemble, with an eccentric Platinum and diamond "Bamboo Circle" pendant, Platinum and diamond "Seed" earrings, Platinum and diamond bracelet three row "Daisy" bracelet, a Platinum, diamond and tanzanite bracelet and a Platinum and aquamarine "Butterfly" ring, all by Cathy Waterman. From E! News Live, Giuliana DePani added sparkle to her purple gown by mixing a swanky, long Platinum chain with 312 multi-color diamonds by Tanagro with a luscious Platinum and Citrine  "Leaf over" Pendant by Erica Courtney, a sleek Platinum bracelet with round and asscher-cut diamonds, also by Tanagro and pair of Platinum and diamond "Chantilly" earrings by Daniel K; Kristin Veitch chose two delicate Platinum and diamond bracelets by Fusaro and Ted Casablanca chose a Platinum and diamond bracelet by Herco, and Platinum and diamond cross pendant by Alan Friedman. Entertainment Tonight's Maria Menounos chose Platinum chandelier earrings with rose-cut diamonds and square canary diamonds, Platinum and diamond cushion cut charm on bezel chain and a stunning Platinum ring with a 8.73-carat canary yellow diamond, all by Erica Courtney.  Sam Samboura, ABC pre-show fashion correspondent wore a pair of Platinum and diamond cufflinks by Neil Lane. People Magazine's, Marina Nelson chose a beautiful pair of Platinum and diamond drop earrings, and Platinum and diamond brooch and Platinum and diamond bracelet.

From the stage to the Red Carpet and after parties, Platinum was truly a star at the 56th
Annual Emmy Awards.  For a complete list of celebrities who dressed in Platinum jewelry, see attached release.

Platinum is prized for its Pure, Rare and Eternal qualities:

PURE:  Platinum's purity endows it with a natural white luster, which allows the true radiance of a diamond or gemstone to shine.

RARE:  Platinum is 30 times rarer than gold.

ETERNAL:  Platinum will hold a diamond or gemstone securely, now and for always.

About Platinum Guild International USA (PGI-USA)
Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry.

For more information on Platinum, please visit www.preciousplatinum.com.

 Contact:
Antonia Caamaño
Platinum Guild International
(212) 404-1604/acaamano@pgiglobal.com