New York, NY (September 17, 2004) - Only half way through September and A-List celebrities are showing that Platinum jewelry is white hot for the fall.   Movie stars Gwyneth Paltrow, Angelina Jolie and Salma Hayek, Multi-Platinum recording artist Whitney Houston and "Scrubs" actress Judy Reyes all dressed up this month in precious Platinum jewelry.

Funny girl, Judy Reyes switched her "scrubs" for a glamour goddess look at the Hispanic Heritage Awards in Washington D.C. on September 10th.  Reyes complimented her green gown with a romantic pair of Platinum and diamond "Obsession" earrings by Hearts on Fire, a delicate Platinum and diamond bracelet by Aaron Basha and a beautiful Platinum and diamond flower brooch by Hammerman Brothers.

Red Carpet favorite Neil Lane was a top choice by celebrities for this month's special events. Lane partnered with Platinum Guild International USA to supply Platinum jewelry for this month's movie premieres, awards shows and benefits.

Gwyneth Paltrow and Angelina Jolie beamed in Platinum jewelry at the premiere of their newest movie, "Sky Captain and the World of Tomorrow" on September 14th.   Both actresses created the perfect look by choosing Platinum's natural white luster to compliment their white frocks. Gwyneth chose vintage Platinum and diamond chandelier earrings, two Platinum and diamond Art Deco bracelets and a beautiful Platinum and diamond hairclip to accent her up do. Angelina, chose a simple, yet elegant pair of Platinum and diamond earrings.

Salma Hayek was dripping in Platinum jewelry at the United Negro College Fund/Quincy Jones Benefit in Los Angeles on September 10th.  Salma looked sleek in Lane's Platinum and diamond earrings, a long Platinum diamond chain and a beautiful Platinum and diamond ring.

Songstress, Whitney Houston dazzled onstage in a beautiful Platinum and diamond Art Deco bracelet in a surprise performance at the World Music Awards in Las Vegas on September 15th.  The night before, Whitney sported Platinum and diamond chandelier earrings, also by Lane, to Clive Davis' VIP Cocktail reception at the Belagio Hotel in Platinum and diamond chandelier earrings, also by Lane.

Balancing out the rest of the month, look out for major Platinum "bling" on the Red Carpet at the 56th annual Emmy Awards on September 19th.

Platinum is prized for its Pure, Rare and Eternal qualities:

PURE:  Platinum's purity endows it with a natural white luster, which allows the true radiance of a diamond or gemstone to shine.

RARE:  Platinum is 30 times rarer than gold.

ETERNAL:  Platinum will hold a diamond or gemstone securely, now and for always.

About Platinum Guild International USA
Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry.

For more information on Platinum, please visit www.platinumguild.com

CONTACT:
Antonia Caamaño
Platinum Guild International USA
(212) 404-1604/acaamano@pgiglobal.com