New York, NY (September 10, 2004) - With over 200 retailers and 50 designers and manufacturers already signed up, Platinum Guild International is launching an exciting new Online Catalog and Marketing Tool Kit, which was previewed at the JCK and JA shows this year. 

The online resource, which will go live on October 1, is aimed at helping retailers market platinum jewelry by providing them with a cost effective way to communicate directly with their customers.  Retailers will have access to the newest platinum designs from their chosen designer/manufacturer vendors.  The online resource also provides designers and manufacturers a flexible product showcase for existing and potential retailers. Some of the top name platinum designers and manufacturers already featured are Goldman, Tacori, Christian Bauer, Stuller and many more.

Using simple click and drag technology, retailers can select high-resolution, retouched product photography to insert into numerous pre-designed templates -- such as postcards, brochures or mailers.  The downloadable templates with PGI's branding incorporated help the retailers convey platinum's pure, rare, and eternal message by tapping into PGI's multi million dollar new brand marketing campaign. 

"We're thrilled to see such a positive response from retailers and manufactures even before the Online Catalog and Marketing Tool Kit has launched," said Huw Daniel, President of PGI-USA.  "This program is demonstrative of PGI's new strategic partnership with the trade, offering tools to help convert the record high level of consumer demand for platinum into bottom line sales" added Daniel. 

There is no fee associated with using the Online Catalog and Marketing Tool Kit, which will be accessible on PGI's trade-only Web site, www.preciousplatinum.com.  To access the Online Catalog, manufacturers and designers can contact Jeff Hebard at PGI's California office (714) 442-3105 or via e mail at jhebard@pgiglobal.com.

PURE:  Platinum's purity endows it with a natural white luster, which allows the true radiance of a diamond or gemstone to shine.  The purity of platinum is also reflective in its hypoallergenic qualities, making it ideal for sensitive skin. 

RARE:  Platinum is 30 times rarer than gold.

ETERNAL:  Platinum will hold a diamond or gemstone securely, now and for always.

Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry.

For more information on Platinum, please visit www.preciousplatinum.com.  To arrange Platinum jewelry for a photo shoot, to borrow jewelry, or to interview a Platinum expert or jewelry designer, please call Euro RSCG Magnet.

Media Contact:
Euro RSCG Magnet
Marissa Angelosante
    212.367.6890/marissa.angelosante@eurorscg.com