Los Angeles, CA (September 2, 2004) - From sexy and daring to sleek and sophisticated, music's top Latin singing sensations looked muy caliente in their Platinum jewelry at the 5th Annual Latin Grammy Awards.

Opening performer Jessica Simpson added extra sparkle to her dress with a Platinum and diamond cluster necklace, and stacked Platinum and diamond bracelets by Neil Lane. Sexy singer Paulina Rubio also dazzled in Lane's Platinum and diamond bracelets, along with Platinum and red enamel drop earrings to match her attire. Presenter Lynda Lopez (and Jennifer Lopez's sister) made a grand entrance wearing Lane's Platinum and diamond pendant and bracelet, while actress and singer Rosalyn Sanchez looked glamorous on the green carpet in Lane's single Platinum and diamond chain.

Presenter Christina Milian exuded superstar status in shiny Platinum and diamond drop "ball" earrings, and a Platinum and diamond ring by Elara.

Some of the most respected jewelry houses in the world celebrate platinum as the very best, including Neil Lane, Elara, Loraine Schwartz, Harry Winston, Martin Katz, Fred Leighton, Erica Courtney and many more.  Platinum is prized for its Pure, Rare and Eternal qualities:

PURE:  Platinum's purity not only means that it is hypoallergenic and perfect for sensitive skin, but its natural white lustre allows the true radiance of a diamond or gemstone to shine.

RARE:  Platinum is 30 times rarer than gold.

ETERNAL:  Platinum will hold a diamond or gemstone securely, now and for always.

Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry.

For more information on Platinum, please visit www.preciousplatinum.com.  To arrange Platinum jewelry for a photo shoot, to borrow jewelry, or to interview a Platinum expert or jewelry designer, please call Niki Ostin at Clifford Public Relations in Los Angeles (323.966.4600 x108), or Thea DiChiara at Euro RSCG Magnet in New York (212.367.6800).

Media Contact:
Clifford Public Relations
Niki Ostin 323.966.4600 x108/niki.ostin@cliffordpr.com