On August 12th, 2008 Tacori launched a microsite dedicated to speaking to men about the engagement ring buying process.  Seeing that men have become almost an ignored part of the buying process, Tacori wanted to create a place for men to go to get information about all aspects of the buying process.

"When we looked at where men were being spoken to in the bridal industry we found that it was still always geared towards women.  People aren't talking to men in their language so Tacori decided to start doing that.  All that most guys know is that they're supposed to buy "bling."  What we've done is create a Gentleman's Guide that speaks to men in their language and gives them honest advice not only from us, but from industry experts, editors, and retailers."-Paul Tacorian, Tacori.

The Gentleman's guide focuses on what matters most to men; the facts and honest answers.  Tacori explains in depth why platinum offers a distinct advantage versus other metals for the perfect engagement ring.  Platinum's naturally white color, its durability, security in holding the diamond, and beauty all add up to make platinum the ideal choice for the setting.  The Gentleman's guide also explains in great detail potential budgets, diamond selection, proposal process, and their trusted retailer network.

The site has only been live for about a month but already results are starting to come in.  Tacori has had very positive feedback from their retail partners and are enjoying an extremely low bounce-rate of 2.2%.  Average visitors stays are at a very lengthy 5 minutes.