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"I'm positive proof that with little or no experience at all, any platinum sales associate can build a lucrative platinum sales career by taking advantage of the PGI sales information that's right at their fingertips," said Natalia Thompson of Robbins Diamonds in Delaware, Pennsylvania. |
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Stop apologizing for the price premium that goes with platinum. Today's buyers are savvier than ever, and single women have said -- loud and clear -- that platinum is their number one choice for their engagement ring, and they're prepared to pay more for what they really want. |
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By implementing these "How to Seal the Three-Ring Deal" Wedding Ring Guidelines, retailers can expedite and boost platinum wedding ring sales with their engagement ring customers. |
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to review the features and benefits of platinum and the value of using Pure Rare Eternal when talking with customers. Use these facts to help close the gap between customer desire and acquisition of platinum jewelry. |
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It's a feeling...something inherent, that you can't quite put your finger on. But it's there, both physically and beyond. It's the sensation brides and grooms experience wearing platinum rings every day, and something platinum retailers should be sure to promote when couples are deciding on a precious metal for their rings. |
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while the cost of weddings has increased by 25% since 2002, wedding band sales have increased by only 1% -- a pretty sobering statistic given wedding jewelry only represents 7% of the total wedding budget (CNAWS, 2006). |
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Consumer decision-making is affected by the aesthetic retail environment and visual display of luxury goods. So investing in the image and visual impact of your retail store's displays will likely prove to be money well spent. |
