MARTHA STEWART WEDDINGS
THREE PLATINUM BRIDAL RING DISPLAY CHALLENGE
OFFICIAL RULES

NO SUBSCRIPTION OR PURCHASE REQUIRED TO ENTER OR RECEIVE A PRIZE.  A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.  These Official Rules (hereinafter, "Official Rules") apply for the THREE PLATINUM BRIDAL RING DISPLAY CHALLENGE promotion (hereinafter, "Contest") conducted by Martha Stewart Living Omnimedia, Inc., 11 West 42nd Street, New York, NY 10036 (hereinafter, "Sponsor") and promoted by Platinum Guild International ("Promotional Partner"). The Contest will start at 12:00 Midnight Eastern Daylight Savings Time ("EDT") on March 26, 2008 and will end at 11:59:59 PM EDT on June 10, 2008. By entering this Contest, you agree to the Terms in these Official Rules.

1.  CONTEST ENTRANTS AND PRIZE RECIPIENTS MUST BE RETAILERS WHO SELL FINE JEWELRY AND WHO ARE LEGAL RESIDENTS OF ONE OF THE FIFTY (50) UNITED STATES OR THE DISTRICT OF COLUMBIA AND AGED 18 YEARS OR OLDER AT THE TIME OF ENTRY TO BE ELIGIBLE. VOID OUTSIDE THE 50 UNITED STATES AND WHERE PROHIBITED BY LAW.  CONTEST SUBJECT TO ALL APPLICABLE FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS. Employees, Officers, Directors or Agents of Sponsor, Promotional Partner, Centra Marketing & Communications, LLC (hereinafter, "Contest Administrator"), and each of their respective parent companies, subsidiaries, affiliates, distributors and retailers, and advertising/promotion agencies and/or judging agencies (such entities collectively the "Released Parties") and their immediate family members (mother, father, brothers, sisters, sons, daughters and spouse) regardless of where they reside and/or those living in the same household of any such individual, whether or not related, are not eligible to enter or win.

2. TWO WAYS TO SUBMIT AN ELIGIBLE ENTRY: An "Eligible Entry" is defined as follows: a photograph of an actual merchandise display created in your store and in continued use during the promotion period, either in a display case, on a display case, or in a store window, which showcases the three platinum ring set (platinum engagement ring plus his and her platinum wedding bands shown together) visually identified as platinum and submitted with an Official Entry Form via one of the two entry methods.  1) VIA E-MAIL ("Online Entries"): Follow the instructions on the Official Entry Form to electronically submit by sending an email to kcannon@marthastewart.com which includes in the English language your complete contact name, business name and address, region representing as stated on the map provided on the Official Entry Form, business phone number, email address, and one (1) digital photograph 300 to 1200 dpi and 1600x1200 resolution. All Online Entries must be received by 11:59:59 PM EDT on June 10, 2008.  2) VIA POSTAL MAIL ("Postal Entries"): Complete the Official Entry Form as directed by providing in the English language your complete contact name, business name and address, region representing as stated on the map provided on the Official Entry Form, business phone number, e-mail address, and enclose either one (1) digital photograph 300 to 1200 dpi and 1600x1200 resolution on disk or one (1) print photograph with negative to:  MSW Three Platinum Ring Display Challenge, Attn: K. Cannon, 11 West 42nd Street, Floor 23, New York, NY 10036. All Postal Entries must be postmarked by June 10, 2008 and received by June 17, 2008. In the event of non-compliance with any of the foregoing entry requirements, entry will be disqualified. Sponsor, Promotional Partner, and all other Released Parties are not responsible for lost, incomplete, stolen, damaged, illegible, late, undelivered, postage due or misdirected entries or mail. Sponsor, Promotional Partner, and all other Released Parties are not responsible for inaccurate entries or other Contest-related advertisements or other information; or technical or mechanical malfunctions caused by equipment, programming used in the Contest, or other malfunctions or errors, whether technical, mechanical, printing, typographical, human or otherwise, relating to or in connection with the Contest, including, without limitation, errors or problems which may occur in connection with the administration of the Contest, the processing or judging of entries, the announcement of the prize winner, or in these Official Rules or other Contest-related materials. Sponsor reserves the right, in its sole discretion, to disqualify the entry of an entrant who Sponsor believes has attempted to tamper with or impair the administration, security, fairness or proper play of this Contest. Limit one (1) entry per business name/address. Duplicate entries and entries that are deemed by the judges to be immoral, obscene, profane, lewd or not in keeping with Sponsor's image or in violation of these Official Rules will be disqualified. All entries, upon submission, become the property of the Sponsor and will not be acknowledged or returned and Sponsor has the right to dispose of the entries at Sponsor's discretion. By entering the Contest, Entrants agree that the Sponsor, Promotional Partner, and all other Released Parties shall have the right to edit, modify, publish, use, reuse, not use, or otherwise exploit the entry, and any materials based thereon or derived therefrom, in any manner, for any lawful purposes whatsoever, including, without limitation, for advertising and promotional purposes in any medium (whether now or hereafter known) throughout the world in perpetuity without further permission, consideration, or payment to the Entrant, except where prohibited by law. By submitting your entry, you warrant and represent that your entry is
 
100% original and was created solely by you, that the entry does not incorporate any material owned by any third party, and that use of the entry as described herein will not violate any law or infringe upon the rights of any third party. If, in the opinion of the judges, Sponsor, Promotional Partner, and/or all other Released Parties, the entry violates any law or infringes upon the rights of any third party, is inaccurate, illegible, incomplete or irregular in any way, or otherwise does not comply with the Official Rules, the Sponsor may disqualify the entry. By submitting an entry, Entrants agree that they may not make any claims against the
Sponsor, Promotional Partner, or all other Released Parties should Sponsor at any time use or exploit the entry or any portion thereof, or anything based thereon or derived therefrom, in any manner. Your entry constitutes your consent to participate in this Contest and your consent for Sponsor to obtain and deliver your name, address and other information to Contest Administrator for the purpose of administering this Contest and for other uses by Sponsor as permitted by applicable law.

3. JUDGING CRITERIA/WINNER SELECTION: Winners will selected from among all Eligible Entries received based on the following criteria: Creativity (0-40 points); Innovation and Originality in featuring the Three Platinum Ring Set (0-30 points); and Ability to Communicate the Purity, Rarity, and Eternal Properties of Platinum (0-30 points). The Eligible Entry that receives the highest number of points will be deemed the Grand Prize Winner. Once the Grand Prize Winner has been determined, all of the Eligible Entries will be sorted into the four (4) Regions as stated on each Eligible Entry's Entry Form. The Eligible Entry that received the highest number of points in each Region will be deemed the Regional Prize Winner. A total of five (5) Winners will be selected. All Eligible Entries will be judged by a panel of judges from Martha Stewart Weddings Editorial and Publishing and a leading merchandise retailer, and under the supervision the Contest Administrator whose decisions are final and binding in all respects relating to the selection of the prize winners. In the event of a tie, the tied Eligible Entrants will be re-judged by an additional judge who will serve as a tie-breaker using the same criteria as outlined herein. This Contest may be cancelled in the event an insufficient number of qualified Eligible Entries are received that do not meet the minimum standards established by the judges.

4. PRIZES AND THEIR APPROXIMATE RETAIL VALUE ("ARV"): ONE (1) GRAND PRIZE: Grand Prize consists of one (1) Award Trophy, one (1) catered lunch for up to twenty-five (25) individuals from Martha Stewart, and one (1) full-page advertorial featuring the Contest and the Grand Prize Winning Retail location in the Fall 2008 issue of Martha Stewart Weddings distributed in the Grand Prize Winner's region, ARV: $35,000; and FOUR (4) REGIONAL PRIZE WINNERS: Regional Prize consists of one (1) Certificate of Merit and one (1) gift basket of MARTHA STEWART EVERYDAY products designated by Sponsor valued up to $200, ARV of each Regional Prize: $200.  Total ARV of All Prizes: $35,800. All federal, state and local taxes are the sole responsibility of the individual winners. No substitution, assignment or transfer of prize permitted, but Sponsor reserves the right to substitute a prize of equal or greater value in the event that the offered prize is unavailable for any reason. Grand Prize Winning location must supply Sponsor with its Federal Identification Number for tax purposes. All prizes will be awarded provided they are properly claimed.

5. CLAIMING PRIZES/RELEASES: Eligibility, age and claim by prize winners is subject to verification. Potential prize winners will be notified by phone or mail on or about July 14, 2008. The potential Grand Prize Winner will be required to execute an affidavit of eligibility/release of liability/prize acceptance (the "Prize Acceptance Document") and return the Prize Acceptance Document before he or she is eligible to receive his or her prize. If a prospective prize winner fails or refuses to sign a Prize Acceptance Document within ten (10) business days after the first notification attempt or if a prize is returned as unclaimed or undeliverable to such prospective prize winner, such prospective prize winner may, in Sponsor's sole discretion, be disqualified and an alternate prize winner from the next highest scoring Eligible Entry will be awarded the prize. If a selected potential prize winner fails to comply with these Official Rules, a potential prize winner is ineligible, or a potential prize winner declines his/her prize, potential prize winner will be disqualified and the prize will be awarded to the next highest scoring Eligible Entry. Sponsor is not responsible for fraudulent calls or e-mails made to entrants not by the Sponsor.

        6. INTERNET:  If for any reason this Contest is not capable of running as planned due to an infection by a computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Contest. The Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunctions of any telephone network or telephone lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by the Sponsor due to technical problems, human error or traffic congestion on the Internet or at any Web site, or any combination thereof, including any injury or damage to participant's or any other person's computer relating to or resulting from participating in this Contest. CAUTION: ANY ATTEMPT TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity or eligibility of any entry based on an e-mail address, the entry will be declared made by the "Authorized Account Holder" of the e-mail address submitted at time of entry. "Authorized Account Holder" is defined as the natural person, 18 years of age or older, who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business, education institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.
 
7.  GENERAL: By entering this Contest, entrants and Prize Winners: (1) agree to be bound by these Official Rules; (2) agree to release Sponsor, Promotional Partner, and all other Released Parties from any and all liability for any loss, harm, damages, costs or expenses, including without limitation property damages, personal injury and/or death arising out of participating in this Contest, or the acceptance, possession, use or misuse of a prize and claims based on publicity rights, defamation or invasion of
privacy; and, (3) agree that Sponsor, Promotional Partner, and all other Released Parties may use (unless prohibited by law) his/her name, voice, city/state of residence, photograph and/or likeness for advertising and/or trade and/or for any other purpose in any media or format now or hereafter known without further compensation, permission or notification.  Sponsor may discontinue this Contest at any time. Sponsor may terminate this Contest or decide to modify it in any manner that it deems fair and equitable to participants if it becomes aware of any occurrence that would materially affect the Contest's security and fairness.  Sponsor may prohibit individuals from participating in the Contest and disqualify entries if they: (1) attempt to enter the Contest through any means other than as described in these Official Rules; (2) attempt to disrupt the Contest or circumvent the terms and conditions of these Official Rules in any way; or (3) repeatedly show a disregard for these Official Rules or act (a) in an unsportsmanlike manner, or (b) with an intent to annoy, abuse, threaten or harass any other entrant or Sponsor.  Sponsor's decisions with respect to the Contest are final.

8. USE OF INFORMATION: The information that Entrants provide in connection with the Contest may be used for Sponsor's internal purposes and to send Entrants information about Sponsor's products and special promotions but will not be provided to third parties, except as necessary for the administration of the Contest as required by law or legal process or as contemplated by the Prize Acceptance Document.

  9. WINNERS LIST: To obtain a list of Winners, (available after August 15, 2008), or a copy of the Official Rules, send a self-addressed, stamped #10 envelope to be received by September 30, 2008 to: "MSW Three Platinum Bridal Ring Display Challenge, c/o Centra Marketing & Communications, LLC, 1400 Old Country Road, Suite #420, Westbury, NY 11590. Please specify "Official Rules" or "Winner List".  Do not send Contest entries to this address.

 10. HAVE A QUESTION? Write us at "MSW Three Platinum Ring Display Challenge, Attn: K. Cannon, Martha Stewart Living Omnimedia, Inc., 11 West 42nd Street, Floor 23, New York, NY 10036.

NATURE OF SPONSOR'S BUSINESS:  Media and Merchandising.
© 2008 MSLO Productions, Inc. All rights reserved.