In early 2008 several In The Know segments featuring jewelry and fashion expert Michael O'Connor debuted on TV.  Since their initial airing over 14 million impressions have occured!  Segments were filmed in New York at prominent retailers Michael C. Fina and Jacob & Co. featuring platinum product from each respective store and information about jewelry.  Below please see three of the In The Know segments.

Platinum Bridal Trends
This video showcases the values of platinum in bridal jewelry.

Platinum Quality
This video explains the qualities of platinum which make it ideal for jewelry.

Platinum Gift-Giving Tips
Just in time for the big gift-giving season, this video gives some great hints and tips to men and women when buying platinum jewelry.

Engagement Ring Buying Education
Why to buy platinum engagement rings

Holiday Engagements
Platinum is her #1 choice; why to buy.

Platinum Bridal and Fashion Available at All Price Points
While platinum is 30 times more rare than gold, its not 30 times more expensive.  You can find platinum bridal and fashion pieces at a variety of price points.

IN THE KNOW: VIRAL VIDEOS
You can also find the In The Know segments on popular viral video sites.

Platinum Gift-Giving Tips on Youtube

Platinum Bridal Trends on JCOC.tv