WHAT IS THE CONTEST ABOUT?
Platinum Guild International needs your help to identify retail stores that are properly identifying their platinum bridal jewelry. Most consumers (and retail sales associates) have a hard time finding the platinum merchandise in a showcase if it is not clearly displayed. You can help to change that when you make this one simple statement to your customers - "Show me the Platinum!"

HOW TO ENTER
Send us your digital photos of retail store displays of platinum bridal jewelry! When you visit a retailer, ask to see their Platinum Bridal jewelry. If they have showcase(s) clearly identifying their Platinum jewelry, take a digital photo and SEND the photo to us! (See below for details). If the retailer does not have clear Platinum signage, but has Platinum bridal jewelry on display, give them a PGI sign "wedge" - then take a digital photo and SEND the photo to us! We will send you wedges on request.

How to submit entries: Click here to access the simple entry form. Complete the entry form - including your name, your company's name, the name of the jeweler and the date of your visit -- then attach your digital photo and submit your entry online. If you encounter any problems with the submission, contact PGI's team member, Thomas Kimura, via email: tkimura@pgiglobal.com.

HOW TO WIN
The Platinum All-Star Team Member who submits the most qualifying entries by midnight, December 31, 2007, will be the Grand Prize Winner. A second prize will be awarded to the runner-up with the next most qualifying entries.

Prizes: The Grand Prize is a $1500 gift certificate to The Leading Hotels of the World for a 4-night stay for two at one of the many Leading Hotels of the World properties in Mexico, including the Le Meridien Resort and Spa in Cancun. The gift certificate can be used towards lodging and restaurants in the selected property. Hotel taxes are the responsibility of the winner. Gift certificate expires August 1, 2008. In addition, roundtrip coach airfare from any city in the continental United States will be provided by Platinum Guild International for the Grand Prize winner and a guest. Trip must be completed by August 1, 2008. Arrangements are subject to availability. All other travel expenses, including meals, tips, taxes, and incidental expenses, are the responsibility of the winner. Approximate value of the Grand Prize is $3000. One Second Prize: One $500 Bloomingdales gift card (sponsored by Bloomingdales).

WHATS IN IT FOR THE RETAILER?
Retailer prizes for Best Displays: The Top Three (3) Retail Stores with the Best Platinum Bridal merchandise displays will be given live, facilitated sales training in-store, courtesy of PGI. The Retailer Displays, as shown in the digital photos submitted as contest entries by the Platinum All-Star Team members, will be judged by an independent panel from PGI for artistic design, unique Platinum bridal jewelry merchandising, and creative use of space. The judges' decisions will be based on their sole discretion and judgment and will be final and incontestable. PGI will also arrange for Mystery Shoppers to visit the Top Three Retail Stores and report on their sales associates' performance in delivering "The Platinum Experience". The Top Three (3) Retail Stores determined to have the Best Platinum Bridal merchandise displays will be announced in January 2008. No separate entries need to be made for the retailer prizes; the displays will be judged based on the digital photos submitted for the sales rep segment of the promotion.

OK, team - the ball's in your court!! Make "Show Me the Platinum" your mantra, and get more of your platinum bridal jewelry on the hands of the consumers who desire platinum - but just can't find it! Your successful efforts may win you a fabulous vacation!!

Click here for a complete list of the official rules.