Lewis Jewelers, founded in Michigan back in 1921, has launched itself into the 21st century with an impressive new website.
The jewelry store, which sells an enviable range of spectacular platinum rings, necklaces, bracelets and watches, will now allow engaged couples to build their own wedding and engagement rings from the comfort of their own home.
"The new site reflects the store's aesthetics in design and taste," said store owner David N Lewis, "It's also very interactive, allowing users to see virtually all our in-store jewelry lines."
Tacori is one of the most prestigious names associated with Lewis Jewelers and its beautiful platinum items will be on sale via the website. One of the world's most celebrated designers of platinum and diamond jewelry, Tacori creates "unique pieces that fuse heirloom elegance with modern styling."
All Tacori jewelry is hand-crafted by expert artisans and the brand's famous crescent silhouette styling will play a big part in promoting the Lewis Jewelers website.
The website also offers information about diamonds and facts about platinum, including the following observation.
"Many view platinum as the ideal metal for jewelry worn on a daily basis because of its color, strength and durability."
The website also notes that platinum's pure white color "complements diamonds as it enhances their brilliance."
