PLATINUM AMBIENCE
This DVD is the ultimate platinum visual experience for your customer's in-store platinum shopping experience.  It also features the hottest looks in platinum jewelry on today's hottest celebrities and the opportunity to tap into PGI's multi-million dollar advertising campaign: Your Love Has Just Gone Platinum.  Remind bridal customers of the importance of choosing the world's most precious metal for all three bridal rings, her engagement ring and wedding band and his wedding band.
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TAKE BACK THE WEDDING MOTIVATIONAL MESSAGE
With 81% of women desiring platinum for their engagement ring, the Platinum Opportunity is stronger than ever.  Use this DVD to help inspire your sales associates to Take Back The Wedding and put the purchase of platinum engagement rings and wedding bands into perspective for wedding expenditures.  Two people, the bride AND groom, should always equal three platinum rings, which means higher profits and satisfied customers.
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