Novell Design Studio has announced that it will be displaying a range of beautiful new platinum wedding ring creations at the 2007 JCK Show.

Then company, which is based in New Jersey, is making the trip to Las Vegas in order to show off its newest and most stunning designs for brides and bridegrooms.

In selecting platinum for the most eternal of jewelry items - the wedding band - Novell has managed to appeal to both husband- and wife-to-be.

A stunning platinum ring will only enhance further the wedding day glow of a blushing bride, with the truly precious metal symbolising purity, rarity and eternality.

Grooms, on the other hand, will appreciate the classic look of a finely-crafted platinum band, as well as its resilience and distinguished qualities.

And it is the "I know who I am" man that Novell is appealing to with its new Max Squared Collection.

The range has been designed to really reflect a man's passion for his one lasting love and the master craftsmanship practiced by Novell is a solid way of displaying such ultimate commitment.

According to Novell, this range will appeal to a groom-to-be "in command of his expressions, and of his destiny, in life, love and happiness".

Indeed, a number of celebrities favour platinum jewelry, because its luxury and rarity set the wearer apart in terms of elegance. Actresses Jordana Brewster and Brittany Muyphy both chose platinum designs for their ring - as did Elvis Presley and wife Priscilla when they wed in 1967.

This year's JCK exhibition is taking place between June 1st and 5th at Sands Expo and Convention Center.