Platinum Guild International USA - The Platinum Opportunity

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The Platinum Opportunity



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	Three-Ring Sales

Consumer Research

Platinum at a Glance

The Platinum Opportunity

The future is poised for tremendous opportunity to grow your platinum business. Platinum Guild International is here to help you tap into
the power of the platinum brand and to build an even more
profitable business.

Relating to Today's Consumer
Today's consumer is educated, discerning, appreciates luxury and is buying more jewelry than ever. From Seniors to Baby Boomers to Generation X'ers and Millennials, shoppers more readily buy what they feel they deserve when purchasing luxury items.

In fact, 92% of consumers are willing to pay significantly more when they emotionally connect and understand the value of an item. When it comes to emotional connection, jewelry has perhaps the strongest potential of all retail categories.

Bridal Market: Recession Proof
With powerful upward trend appeal, the world's most precious metal is poised to boom in the bridal market over the next 15 years.

In the last five years, platinum bridal acquisition has doubled.
It is during this time that couples make decisions that will affect how and where they shop for the rest of their lives.

And hands down, what they want is platinum!

The gap between "desire" and "acquire" represents the potential growth in your platinum business.

The Platinum Opportunity
PGI interviewed retailers around the country and found that platinum is still typically undersold, under-merchandised, and rarely leveraged with diamond sales.

A majority of consumers interviewed acknowledged that platinum is "expensive", and yet a staggering 78% of them say it is worth paying more.

Less than 30% of all consumers were informed by sales people why platinum is worth the asking price.

Most shoppers said they were not offered platinum unless they asked for it.

Platinum = Profits
The proof is in the numbers.

Platinum = larger transaction size. Bottom line: bigger profits.

One platinum ring sale = virtually four times the profit of white gold.

Setting a diamond in platinum = elevates the value of the price, and increases the profit on the total sale.

Platinum owners are three times more interested in owning more platinum jewelry. With 63% of platinum customers visiting only one store before purchasing, offering them platinum, especially when a diamond is sold, is offering them the very best and creating a higher value lifetime customer.

Find out why platinum is critical to your business Maximizing Potential With PGI
Closing the gap between consumer desire and acquisition has never been easier. From marketing to training to technical help, our many exciting programs work together driving higher value customers into your store. PGI is your link to taking full advantage of The Platinum Opportunity in this significantly lucrative market.

PGI: Your Strategic Partner
We're With You Every Step of The Way:

With a steady stream of bridal, fashion, and celebrity features in both the consumer and trade press, broadcast and print, tapping into the younger generation, as well as deepening established desire for platinum.

PGI's branding of Pure Rare Eternal encapsulates platinum's attributes, evokes strong positive emotional feelings about the metal, while demonstrating its value.

Creating customer traffic to your store with national advertising featuring leading manufacturers' and designers' product in top bridal and women's interest magazines.

Offering platinum education on the PGI consumer web site and featuring inspirational platinum jewelry in the online design gallery ().

Supporting retailers and manufacturers with technical consultation, expert platinum training, and the best in marketing and point of sale materials.

With an inside look at marketing and the most up-to-date platinum information housed on this web site, .

By staying current and creative, PGI works to bring you comprehensive expertise and support to accompany you at every turn - transforming platinum desire into lucrative sales and customers into higher value life long clients.

The fulfilling and rich rewards of realizing The Platinum Opportunity await you.

PGI Statistical References:
JIRI, Modern Bride, Hall and Partners 2003, CRT Jewelry Market Survey, Rapaport Research, JA Cost of Doing Business Survey, Conde Nast Bride Group