NEW RESEARCH SHOWS ONLINE IS THE FIRST PLACE CONSUMERS VISIT BEFORE ENTERING JEWELRY STORES

Platinum Guild International USA Responds by Offering Free Platinum Website Content to Industry

NEW YORK, NY (February 22, 2010)- PGI-USA has developed new iFrame technology that allows jewelry designers and retailers to work with PGI to customize platinum content for their websites. A recent consumer study commissioned by PGI-USA showed that bridal jewelry shoppers conduct the majority their jewelry educational research online, and PGI's iFrames not only helps designers and retailers populate their websites with the content consumers are demanding, but it also saves them time and resources in website development.

"Our recent study revealed that 50 percent of bridal jewelry shoppers visited online jewelry store sites to conduct engagement ring research, so there is clearly a great desire for jewelry education online," said Michelle Peranteau, Manager of Marketing Communications for PGI-USA. "PGI is the first to offer this technology which requires limited time on the partner's end, and it allows them to provide their customers with the rich platinum educational content they're craving."

Available content includes:
.Platinum & Other Metals
.Finding your Ring Size
.Planning and Budgeting for your Platinum Engagement Ring and Wedding Bands
.What to Look for in a Platinum Ring
.Platinum Jewelry Buyer's Guide
.Platinum & Precious Gems
.Caring for Platinum Jewelry
.Platinum Ring Styles
.And more!

Any third party may install platinum content onto their brand's site via iFrame by following four simple steps:

1.Visit the Hints & Tips section of PreciousPlatinum.com and choose content you would like to integrate into your site.
2.Determine the font, color palette and size of copy that work best for your brand.
3.Have your IT manager or computer programmer contact Michelle Peranteau at mperanteau@pgiglobal.com or 212-404-1603 with your specifications.
4.Once PGI receives the necessary data, a customized iFrame code is created, and your personalized platinum educational content may be installed onto your site.

Retailers and designers interested in learning more about PGI-USA's iFrame program should contact Michelle Peranteau at mperanteau@pgiglobal.com or 212-404-1603.

About Platinum Guild International USA
Platinum Guild International, the marketing arm for the worldwide Platinum jewelry industry, is dedicated to promoting Platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of Platinum jewelry. For further information please visit www.platinumguild.com.