She PREFERS platinum!

PREFERS translates into the 7 Power Qualities of platinum that appeal to most customers. When conveying why platinum is the preferred metal for engagement rings and wedding bands, remember to always use these features in Value Statements. You do this by stating the feature and then giving a benefit of that feature for the customer.

P - Platinum jewelry is more PURE

R - Platinum is 30 times more RARE than gold

E - Platinum is ENDURING

F - Platinum FEELS SIGNIFICANT

E - Platinum elicits a positive EMOTIONAL response

R - Platinum is a REAL WHITE metal

S - Platinum holds diamonds most SECURELY