0
0
Days
0
0
Hours


Consumer Resources

In this section, you will discover various sales tools that will aid all sales professionals in assisiting customers through the purchasing process.

 

Always Remember, you are helping them make one of the biggest purchases of their lives, and being armed with the correct information can turn a potential sale into a final, platinum, sale!

Her Engagement Ring Style Infographic


Do your customers know her engagement ring style? Download this helpful info graphic to add to your website and social channels to help educate and inform your customers.

Click here to download the full infographic


Metal Matters Infographic


Do your customers know that the metal matters? Download this helpful info graphic to add to your website and social channels to help educate and inform your customers.

Click here to download the full infographic


Metal Comparison Chart

Click here to download the file

This chart outlines some of the additional factors to consider when making the choice that’s best for you. Rollover and click to reveal more information.


The metal Platinum White Gold
(14kt/18kt)
Palladium
won't change colorClick here to reveal
more information
Click hereClick here to reveal
more information
dotClick here to reveal
more information
dotClick here to reveal
more information
Unlike white gold, platinum is a naturally white metal which will not change color over time
won't wear awayClick here to reveal
more information
Click hereClick here to reveal
more information
dotClick here to reveal
more information
dotClick here to reveal
more information
Platinum does not change shape and loses very little metal to everyday wear so your jewelry will last a lifetime
holds diamonds securelyClick here to reveal
more information
Click hereClick here to reveal
more information
dotClick here to reveal
more information
dotClick here to reveal
more information
Platinum’s durability means precious stones are held securely in place for a lifetime - in fact platinum prongs are often used in rings made of less durable metals!
feels significantClick here to reveal
more information
Click hereClick here to reveal
more information
dotClick here to reveal
more information
dotClick here to reveal
more information
Platinum is incredibly dense – at least 60% heavier than other precious metals
is pureClick here to reveal
more information
Click hereClick here to reveal
more information
dotClick here to reveal
more information
dotClick here to reveal
more information
Platinum is usually 95% pure in jewelry (by comparison 18 karat gold is 75% pure and 14 karat is 58.5% pure)
is hypoallergenicClick here to reveal
more information
Click hereClick here to reveal
more information
dotClick here to reveal
more information
dotClick here to reveal
more information
Platinum’s purity makes it naturally hypoallergenic, so even sensitive skin can wear platinum jewelry every day
is rareClick here to reveal
more information
Click hereClick here to reveal
more information
dotClick here to reveal
more information
dotClick here to reveal
more information
Found in very few places around the world, platinum is 30 times more rare than gold
Excellent

Most

Excellent

Least




Our downloadable e-guides put all this information at your fingertips.


Buyers Guide

Buyers guide

Download



Wedding Band Guide

Wedding Band Guide

Download



Engagement Ring Guide

Engagement Ring Guide

Download





Videos



Take Back the Wedding Video

Take-Back-The-Wedding

The wedding industry is a multi-billion dollar industry. From flowers to music and wedding attire to wedding favors, thousands of dollars are spent on one time only affairs. Redirect the engaged couple's attention to the 2 single most important items that will last long after their wedding day, wedding bands. It is time to Take Back The Wedding.

Download

Technical Videos

Metals-Comparison-Matrix-thumb

View clips from PGI USA's published technical instructional videos that demonstrate basic platinum bench techniques, fabrication, casting and platinum specialty repairs. Interested in ordering a specific DVD? Contact usainfo@pgiglobal.com

Click here to view videos

PREFERS Video

Prefers

Research tells us that brides-to-be desire platinum for their engagement rings. If you remember that "she PREFERS platinum", then you'll remember the 7 Power Qualities of platinum that appeal to most customers.

Download

Platinum Heritage Video

Platinum-Heritage-thumb

From prehistory to princesses and pop divas - the story of platinum, the so-called 'new metal' is much longer than you would think. Meteorites contain platinum and the earliest recorded meteorite impact on Earth happened 2 billion years ago. Since then, this rare and beguiling treasure has made sporadic appearances throughout history, mysteriously disappearing for centuries at a time, both baffling and enchanting those who have come across it.

Download

© Platinum Guild International 2012 – All rights reserved